Midlands Air Ambulance Charity

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The Midlands Air Ambulance is responsible for funding and operating three air ambulances serving the Midlands and Welsh borders and the largest air ambulance patrol region in the UK. Since 1991, the Charity has completed more than 30,000 mercy mission averaging 3,500 per year or nearly ten each day making it one of the longest established and busiest Air Ambulance organisations in the UK. In the last ten months alone, it has attended 1048 road traffic accidents on some of the most congested motorway networks in the country, responded to 175 industrial accidents, 432 sporting injuries completed 100 emergency hospital transfers and airlifted 188 children. The Charity’s three aircraft each carries a crew comprising Pilot, two Paramedics or Flight Doctor plus full life-support medical equipment, operating from strategically located regional air bases. The maximum flying time to hospital from anywhere in the region is less than 15 minutes. What it is not widely known is that Midlands Air Ambulance receives no government or National Lottery funding, so the £5.6 million needed each year to keep its 3 Air Ambulances operational is donated entirely by the public and local businesses with 1 in 10 of those we help funded by Gifts in Wills. If a patient reaches hospital within 60 minutes of injury, their chances of survival are dramatically increased. That is why the rapid response of The Midlands Air Ambulance Charity is so vital in an emergency situation. The Charity is fortunate to count on tremendous public support and good will, but never takes this for granted. Winning and keeping hearts and minds is an essential and constant challenge. That is why it regards the real ‘helicopter heroes’ as not only the flight and medic crews, but those, often unsung, ground heroes, its fund raisers. The Charity re-branded as the Midlands Air Ambulance to emphasise its regional identity and appeal.