Virgin Money Giving was created as a not-for-profit business by Virgin Money.
Well, Virgin Money’s ambition as a business is to make everyone better off. That means looking for ways of doing things that benefit customers, staff, shareholders, business partners and the community.
It’s about looking for the win:win, trying to do things that are good for business and good for someone else at the same time.
The idea to launch Virgin Money Giving came as a result of Virgin Money’s sponsorship of the London Marathon. Having taken a look at how runners raise money, it became clear there was a better way of doing things. One that would help people involved in all sorts of fundraising activities – and make everyone better off.
So how does Virgin Money Giving make everyone better off? Well…
- Fundraisers and donors can be 100% confident that the company they’re dealing with isn’t making a profit on their donation and that more of their hard-earned cash is going to the cause they’re passionate about.
- Charities get to know they’re paying the lowest fees Virgin Money Giving is able to offer (because the business isn’t run for profit) and that they’re given the tools and information that means they can run more effective fundraising campaigns.
- And Virgin Money, who have invested millions of pounds in getting the website up and running, benefits because more people know a little bit about them and what they do – something that never does any harm in business.
- So it’s really very simple.