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Making the great runs £1 million greater

5 August 2010

Charities will be Great Run winners online, says Virgin Money Giving

Charity fundraisers taking part in the Great North Run and other Great Run events this year could raise close to £30 million if they go online to organise their fundraising, according to Virgin Money Giving.

Last year the Great Run Series of events, which includes the Great North and South Runs and the Great Yorkshire, Manchester and Edinburgh races, raised over £28 million for good causes*.

But if fundraisers were to raise the same amount this year on Virgin Money Giving, at least another £1 million would make its way to charity.

Assuming an average donation of £24, with Gift Aid uptake at 87% of total donations, the £28 million raised last year would be boosted to £29.06 million if fundraisers were to use Virgin Money Giving.

Grant Bather, spokesman at Virgin Money Giving, said: “The Great Run series of events raise considerable funds for charity.

“Every penny counts for charities and with Virgin Money Giving, more money will make its way to good causes, with £12.46 going to charity for every £10 donated.”

Virgin Money Giving recently passed the £16 million barrier and has over 1,500 charities signed up and over 31,000 fundraisers.

virginmoneygiving.com is the official sponsorship website of the Virgin London Marathon, Royal Parks Half Marathon and 'Run to the Beat'.

- ENDS -

Notes to Editors

http://www.greatrun.org/charities/default.aspx

For further information

Grant Bather
Virgin Money
Tel: 07834 844 427

Kevan Reilly / Chris Jarvis
Citigate Dewe Rogerson
Tel: 0207 638 9571

About Virgin Money Giving:

  • Virgin Money Giving is the not-for-profit online fundraising arm of Virgin Money and was established in 2009. Virgin Money uses its infrastructure and expertise as a financial services business to ensure that Virgin Money Giving is efficient, secure and offers a high quality service to all fundraisers, charities and donors.
  • Virginmoneygiving.com, which is backed by hundreds of major charities, officially opened to all fundraisers for all charity events on 14 October 2009 and estimates it will deliver an extra £5 million on top of every £100 million raised for charities.
  • Virginmoneygiving.com is free for fundraisers, charges a flat £100 + VAT registration fee for charities and a 2% fee on all donations before Gift Aid which means for every £10 raised, charities receive £12.46.
  • Virgin Money Giving charges charities the minimum fees needed to cover the running costs of the site. Any money left over after covering operating costs will go towards reducing fees further or improving services for fundraisers and charities.
  • Fundraisers can personalise their pages, send out email alerts and manage the different events they might be taking part in. They can include their own content, photos and links to their page as well as customise messages for their supporters. Fundraisers can also link their page to social networking sites.
  • Virginmoneygiving.com is the official sponsorship website of the Virgin London Marathon, Royal Parks Half Marathon and ‘Run to the Beat’.