NIGHTRIDER™ trailblazes through the moonlit streets of London
24 June 2010
The inaugural NIGHTRIDER™ charity challenge took place on Saturday 19 June 2010. A group of 280 cyclists trailblazed a 100km route through the moonlit streets of London. The intrepid riders followed a circular itinerary past over 50 of London’s most famous landmarks. Each participant fundraised for the charity of their choice. While the capital slept over £25,000 was raised for 86 different causes.
The concept of cycling through London by night really captured the imagination of all those who participated in NIGHTRIDER™. Martyn Blackman took part in NIGHTRIDER™ and straight afterwards completed the annual British Heart Foundation London to Brighton ride! He said: “Although London is a city that is very familiar to me, cycling through the empty streets watching the sun rise over the landmarks & bridges of the Thames was a magical & surreal experience, one given the chance I would love to repeat”
NIGHTRIDER™ was conceived and developed by leading charity tour operator Classic Tours. It is now set to become an annual event on the London calendar. Next year’s ride will take place on 9 July 2011. Sir Erich Reich, Managing Director of Classic Tours said: “We are delighted to have come up with yet another innovative way to help many different charities across the UK. We want this unique concept to inspire hundreds more people to raise thousands of pounds for charities and make NIGHTRIDER™ 2011 even bigger”.
Classic Tours has teamed up with on-line fundraising website Virgin Money Giving to help promote NIGHTRIDER™ 2011. Virgin Money Giving is not-for-profit, meaning that more money is able to reach good causes.
To take place in NIGHTRIDER™ 2011 a registration fee of £25 and a minimum sponsorship target of £175 is required. Or participants can pay £74 and raise as much sponsorship as possible for the charity of their choice. On-line bookings can be made via the new NIGHTRIDER™ website from end of July 2010: http://www.nightrider.org.uk
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Classic Tours originated the concept of overseas charity challenges. Since 1992 it has inspired over 42,000 people to raise around £60 million after costs. Through its work, Classic Tours has made a difference to 300+ charities from large national organisations to local charitable trusts and the lives and millions of people in need. Visit http://www.classictours.co.uk