Virgin Money Giving helps charities go the extra mile with mobile donations
16 April 2013
- Holly Branson launches Virgin Money Giving Mobile offering
London, 16 April 2013 – Virgin Money Giving, the not-for-profit online donation service, is partnering with its patron Holly Branson to launch its mobile website. The newly optimised site, created in partnership with mobile and multichannel leader, Usablenet, will support fundraisers by providing a greater choice for donating ahead of the Virgin London Marathon and for other charitable fundraising events.
The new site will streamline the donation process helping charities capitalise on the rise of mobile giving. Donors will now be able to give on-the-go with Virgin Money Giving, with just a few clicks – or taps – of their device, making it easier than ever to donate to charity.
Difficult economic circumstances have already forced 50 per cent of charities* to take steps to reduce salary costs, while the demand for their services increases. Charities can use Virgin Money Giving’s dedicated mobile site to create campaign pages and direct traffic for appeals to maximise the reach to their target audience, saving the hassle of creating their own donation-enabled site.
In recent research commissioned by Virgin Money Giving, 80 per cent of charities surveyed said digital technology is the key to increasing future income. Yet 86 per cent of charities currently do not believe that they are making the most of digital and online fundraising and 76 per cent of charities do not have their own mobile friendly website.
Virgin Money Giving’s mobile site allows charities to focus funds and resources on helping those in need, rather than building online infrastructure or dealing with administration. The new Virgin Money Giving mobile site makes charity donations easier and simpler for everyone.
Holly Branson, patron of Virgin Money Giving, comments: “When I crossed the finish line of the Virgin London Marathon the feeling was something I wanted to bottle and share with everyone. It’s fantastic and exhausting but always worth the effort. It’s a particularly hard year for fundraisers and charities trying to raise money for fantastic causes so we need to do everything we can to make it easier for people to get involved. Like many people, lots of my family and friends are fundraising and I find it incredibly useful to be able to donate on the move. I also know from running my own charity, Big Change Charitable Trust’, how important it is for people to be able to donate quickly, easily and efficiently. Often people donate ‘in the moment’ and via a mobile is the quickest and easiest way when you’re on the go.”
Carin Van Vuuren, chief marketing offices, Usablenet, comments: “Smartphones are becoming ubiquitous in our daily lives and it is important that charities can maximise this in reaching out to and engaging with donors. The mobile site demonstrates Virgin Money Giving’s commitment and understanding that if charities can make it easier and simpler for people to donate on their own terms they, and the causes they serve, will reap the rewards.”
- Ends -Notes to editor
* Research from “Managing in the ‘new normal’: Adapting to uncertainty”, part of “Managing the Downturn” series, produced by PwC, Charity Finance Group (CFG) and the Institute of Fundraising (IoF) – March 2013.
Usablenet is a global technology leader for mobile and multi-channel customer engagement. Usablenet's powerful platform enables leading companies in all sectors to create unique experiences for their customers across multiple channels, including mobile, tablet, social and in-store kiosks. Usablenet customers include Amtrak, Delta, Expedia, FedEx, Marks and Spencer, Ritz Carlton, ShopNBC, Victoria's Secret and others. Founded in 2000, Usablenet is a private company headquartered in New York City with offices in Los Angeles, Italy and London. For more information, visit us at www.usablenet.com or on Twitter @Usablenet.
About Virgin Money Giving
- Virgin Money Giving is the not-for-profit online fundraising arm of Virgin Money and was established in 2009. Virgin Money uses its infrastructure and expertise as a financial services business to ensure that Virgin Money Giving is efficient and secure.
- Virginmoneygiving.com is free for fundraisers, charges a flat registration fee of £100 + VAT for charities and a 2% fee on all donations before Gift Aid. For every £10 raised, charities receive £12.15. Virgin Money Giving charges charities the minimum fees needed to cover the running costs of the site. Any profit achieved after covering operating costs will go towards reducing fees further or improving services for fundraisers and charities.
- Fundraisers can personalise their fundraising pages, send out email alerts and manage their fundraising events. They can include their own content, photos and links to their page as well as customise messages for their supporters. Fundraisers can also link their page to social networking sites. Virgin Money Giving also contains fundraising ideas and tips, offering help and advice to fundraisers on how to raise more for charity.
- Virginmoneygiving.com is the official sponsorship website of the Virgin London Marathon, Royal Parks Half Marathon, Virgin Active London Triathlon and Nike Run to the Beat, as well as the Virgin Money Cyclone.
In 2010, Holly and Sam Branson roped 34 friends together (literally) and ran the London Marathon tied together as a giant caterpillar. The team broke a world record, supported several great charities, and had a load of fun in the process. And that’s why they decided to set up Big Change: to bottle the feeling they had when they crossed the finishing line and share it with others. Launched in September 2012, Big Change is now an organisation that identifies and supports the most innovative and exciting youth-based projects in the UK: www.bigchangecharitabletrust.org
Usablenet: Lucy Houghton/Charlotte Hodgson/Alicia Painter at Chameleon PR on 0207 680 5500 or Usablenet@chameleonpr.com