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Virgin Money Giving named official fundraising partner of the Kiltwalk

23 January 2014

Virgin Money Giving named official fundraising partner of the Kiltwalk

Virgin Money Giving, the not-for-profit fundraising website from Virgin Money, was last night announced as the official fundraising partner for one of Scotland’s fastest growing charities, The Kiltwalk.

The partnership announcement was made at Virgin Money’s Edinburgh Lounge in St Andrew Square.

The Kiltwalk is a Scottish charity that brings together some of the nation's best-loved children's charities, helping children from disadvantaged backgrounds, or those who suffer from life-threatening illnesses to get the care and attention they deserve. Money is raised through a series of sponsored walks and treks held around Scotland and abroad, where participants wear kilts.

One fundraising family that has benefited from taking part in Kiltwalk events explained to the assembled guests what the partnership with Virgin Money Giving will mean to families like them.

Summer Wroniecki, now five, was diagnosed with a cancerous tumour on her third birthday. Over the past two years Summer, her seven-year-old brother Brody and their parents Chris and Karen, have raised more than £50,000 for three charities that helped support them during Summer’s treatment – Edinburgh Sick Kids Friends Foundation, Tayside Children with Cancer and Leukaemia and CCLASP (Children with Cancer an Leukaemia Advice and Support for Parents), as well as the Kiltwalk's charity partners. Summer has now been in remission for 20 months and started school last August.

Carey McEvoy, Founder and CEO of The Kiltwalk said: "At a time when every pound is important both to charities and to the people who make the donations, we are delighted to be teaming up with Virgin Money Giving.

“Its not-for profit business model means a low two per cent commission compared to five per cent with some other online fundraising platforms. This difference equates to potentially £120,000-a-year to The Kiltwalk and our partner charities, and Virgin is a brand that we will be proud to work alongside."

Executive Director of Virgin Money Giving Jo Barnett added: “The Kiltwalk is a wonderful charity which means a great deal to families like the Wronieckis, who ultimately benefit from the funds raised through Kiltwalk’s events, both in Scotland and further afield.

“We are privileged The Kiltwalk has partnered with us at Virgin Money Giving and we look forward to helping the events to raise more vital funds in 2014 and beyond.”

To find out more about Virgin Money Giving, or to set up a fundraising page, please visit virginmoneygiving.com.

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Media Contacts
Virgin Money press office
Tel: 0191 279 4676
Email: press.office@virginmoney.com

NOTES TO EDITORS

About Virgin Money Giving

  • Virgin Money Giving is the not-for-profit online fundraising website of Virgin Money and was established in 2009. Virgin Money uses its infrastructure and expertise as a financial services business to ensure that Virgin Money Giving is efficient, secure and offers a high quality service to all fundraisers, charities and those wanting to donate to charity online
  • Virginmoneygiving.com is free for fundraisers, charges a flat registration fee of £100 + VAT for charities and a 2% fee on all donations before Gift Aid, which means for every £10 raised, charities receive £12.16. Virgin Money Giving charges charities the minimum fees needed to cover the running costs of the site. Any money left over after covering operating costs goes towards reducing fees further or improving services for fundraisers and charities
  • Fundraisers can personalise their fundraising pages, send out email alerts and manage their fundraising events. They can include their own content, photos and links to their page as well as customise messages for their supporters. Fundraisers can also link their page to social networking sites. Virgin Money Giving also contains fundraising ideas and tips, offering help and advice to fundraisers on how to raise more for charity.