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Virgin Money Giving reveals Christmas is still the season of goodwill

19 December 2014

  • Around 30% of British adults say giving to charity is more important at Christmas than at any other time
  • Almost 40% say they give cash to causes they care about specifically at Christmas
  • Over half of those who give recognise that it is a hard time for those in need

Virgin Money Giving (VMG), the not-for-profit online fundraising website from Virgin Money, has discovered that the true spirit of Christmas is alive and well in 2014 and the act of giving remains important to many.

This year, Black Friday and Cyber Monday, the two peak shopping days of the year that traditionally herald the beginning of the Christmas shopping period, were claimed to be the biggest on record*, with many retailers struggling to cope with demand. Some stores even required police intervention as bargain-hungry shoppers fought over the best deals, and delays in delivery are still being felt by many. But amidst such chaotic consumerism, research commissioned by Virgin Money Giving shows that Brits haven’t lost sight of the true meaning of Christmas – showing goodwill by giving to those less fortunate.

In an online YouGov survey of more than 2,000 British adults, 28% said they felt it is more important to donate time or money at Christmas time than at any other time of year. Of those more likely to donate money during Christmas, a massive 55% said this is because ‘Christmas is a time of giving’ and almost as many (51%) said their support was due to the fact that ‘the Christmas period is a hard time of year for those in need’. What’s more, 39% of those surveyed said they actually put their money where their mouth is and make a Yuletide charity donation. The types of charity Brits are most inclined to give money to during Christmas are 'Homelessness' (28%) and 'Children' (18%).

With this in mind, Virgin Money Giving has launched a new campaign, encouraging people to make charity donations in lieu of Christmas cards this year. Every charity registered with Virgin Money Giving that receives a donation through the VMG website from 12 December through until Christmas Eve, will be entered into a prize draw to win a £100 donation for their festive fundraising pot. A dozen separate prizes of £100 are being made available and the 12 winning charities will be selected at random from all those entered.

Jo Barnett, Executive Director at Virgin Money Giving said: “This research shows that in these days of Black Friday and Cyber Monday, the true meaning of Christmas hasn’t been forgotten with almost four in 10 Britons choosing to donate to a good cause.

“We are aiming to do our bit to encourage people to give at Christmas. Donating to charity instead of sending Christmas cards is becoming increasingly popular and we know that donors will be keen to give the causes that mean something to them the chance to win a £100 boost.”

In addition, donors can still pass their Christmas wishes on to friends and family by sharing VMG’s Christmas meme**, which can be found on its Facebook and Twitter feeds. On Twitter they can also use the hashtag #spreadthecheer, to let them know they’ve chosen to use the money they may have spent on Christmas cards to support a charity this festive season, and encourage them to do the same.


ENDS


Media Contacts
Virgin Money Giving press office
0191 279 4676
press.office@virginmoney.com

NOTES TO EDITORS

*Sources: techradar.com/news/television/black-friday-deals-uk-1271586 and theguardian.com/business/2014/dec/01/black-friday-cyber-monday-sales-christmas-shopping-orders-bargains

**Virgin Money Giving’s Christmas meme

VMG Christmas to-do list

All figures, unless otherwise stated, are from YouGov Plc. The total sample size was 2,027 adults. Fieldwork was undertaken between 12th and 15th December 2014. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

About Virgin Money Giving

  • Virgin Money Giving is the not-for-profit online fundraising arm of Virgin Money and was established in 2009. Virgin Money uses its infrastructure and expertise as a financial services business to ensure that Virgin Money Giving is efficient and secure
  • Virginmoneygiving.com is free for fundraisers, charges a flat registration fee of £100 + VAT for charities and a 2% fee on all donations before Gift Aid. For every £10 raised, charities receive £12.15. Virgin Money Giving charges charities the minimum fees needed to cover the running costs of the site. Any profit achieved after covering operating costs will go towards reducing fees further or improving services for fundraisers and charities
  • Fundraisers can personalise their fundraising pages, send out email alerts and manage their fundraising events. They can include their own content, photos and links to their page as well as customise messages for their supporters. Fundraisers can also link their page to social networking sites. Virgin Money Giving also contains fundraising ideas and tips, offering help and advice to fundraisers on how to raise more for charity
  • Virginmoneygiving.com is the official fundraising partner of events that include the Virgin Money London Marathon, Royal Parks Half Marathon, Nike Run to the Beat and the Virgin Money Cyclone