Spread the word using social media
Social media offers both charities and fundraisers a great way to promote their cause and the work or fundraising they’re doing. Not only is it quick and easy to use, it can get your message out to a large audience of potential sponsors.
To help you get the most out of social media, we’ve put together some quick guides to some of the more popular websites.
What is Facebook?
Facebook lets you share messages, photos, videos and music with friends. Every member of Facebook has their own profile page which they can customise, and it’s an easy way to keep in touch with friends all over the world.
How can Facebook help fundraisers?
Use your Facebook page to tell your friends about your fundraising and ask them to sponsor you. Share photos and videos of your preparation and event. Find us on Facebook for the latest fundraising news and event details.
You’ll find links across Virgin Money Giving to quickly and easily share your fundraising page on Facebook. For example, you’ll see a Facebook panel when you finish setting up your fundraising page, or sign into your account.
What is Twitter?
Twitter lets you send out text updates online. These messages are called ‘tweets’ and can be up to 140 characters long. You can also add links and images to your tweets.
Twitter is free to use and you can send as many tweets as you like. You can choose to receive tweets through your phone too, but please note your mobile phone provider might charge you for this.
How can Twitter help fundraisers?
Twitter is a quick and easy way to contact your friends and let them know about your fundraising. It’s a good idea to ask people to sponsor you with a personal message like an email, but Twitter is a great way to send out updates and reminders.
You’ll find links across Virgin Money Giving to share your fundraising page on Twitter quickly and easily. For example, you’ll see a Twitter panel when you finish setting up your fundraising page, or sign into your account.
You can also add your Twitter feed to your Virgin Money Giving page so your updates will appear without having to edit your whole page.
What is Google+?
Google+ is a social network that allows members to connect and share messages, photos and videos with their friends, family and other contacts. Members can organise their contacts into ‘circles’ to make it easy to share relevant information with the right group of people.
How can Google+ help fundraisers?
You can use your Google+ profile to shout about your fundraising and to ask your ‘circles’ of friends, family and acquaintances to sponsor you. Find us on Google+ for the latest fundraising news and event details.
You’ll find links on Virgin Money Giving which let you share content quickly and easily on Google+. For example, you’ll see a Google+ button on your fundraising page.
What is LinkedIn?
LinkedIn is a social networking website aimed mainly at people in professional jobs. Members can create their own profile page, listing their current and previous employment and skills. They can also link to other people they know, called ‘connections’.
How can LinkedIn help fundraisers?
You can use your LinkedIn page to tell your professional ‘connections’ about your fundraising and ask them to sponsor you.
You’ll find links on Virgin Money Giving which let you share content quickly and easily on LinkedIn. For example, you’ll see a LinkedIn button on your fundraising page.
What is Picasa?
Picasa is an online photograph album where you can store and share your pictures. You can categorise and label your photos, and because they’re online you’ve always got a back-up copy.
How can Picasa help fundraisers?
Photos will get people interested in your fundraising and they may be more likely to sponsor you when they see how much effort you’ve put in.
If you’re entering a fundraising event where you need to prepare, keep a photo diary of your progress. If you’re doing a daredevil challenge like skydiving, photos are an easy way to prove you didn’t chicken out and you may find you receive more sponsorship after the event!
What is YouTube?
YouTube is a video sharing website with short clips on nearly every topic you could think of. Anyone can go to YouTube to watch videos, but by registering you get your own 'channel' and can add videos too.
How can YouTube help fundraisers?
Use YouTube to keep a video diary of your fundraising or make a film telling people about your charity and why they should sponsor you. It’s a fun way to promote your fundraising and keep people interested in what you’re doing.
What are blogs?
A blog is like an online diary or scrapbook where you can post your news and views on a topic and add links, photos and videos. Other people can read your blog and then leave comments and messages about your posts.
Virgin Money Giving has its own blog where we post our latest updates and often promote fundraisers with a story to share. Visit our blog here.
How can blogging help fundraisers?
‘Blogging’ can help keep people interested in your fundraising. You can chart your training or event preparation, and donations to date.
You can also add info about your charity and link through to your Virgin Money Giving page where people can sponsor you. If they know you’re nearing your fundraising target, they might even be inspired to sponsor you twice!