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Name a guide dog in honour of '66 Heroes

Name a guide dog in honour of '66 Heroes

Why we need your help

Guide Dogs is celebrating 50 years since England won the World Cup, by launching a campaign to name two of our hero puppies after heroes of the tournament...

We are teaming up with the Football Association to help celebrate the triumph of one of the greatest sporting achievements in English history.

We are asking you to throw your support behind this special fundraising initiative so we can continue to help people living with sight loss.

Nineteen year old Nathan Edge lost his sight 2 years ago, however, since having his guide dog, Hudson by his side, his life has been transformed.

As part of Nathan's support for the campaign, he will go to the gym, go running with his My Guide partner, do some volunteering and watch his beloved Mansfield Town FC play football. All this would have been impossible to do without Hudson's support. 

We are aiming to raise £10,000 to name two guide dog puppies.

One will be named Pickles, after the dog who found the stolen Jules Rimet trophy, and the other will be called Bobby, after two of the legendary players of that winning England team - Bobby Moore and Bobby Charlton.

Please help us continue to be able to help others in Nathan's position and commemorate two English sporting icons, and an unsung hero from the 1966 World Cup.

The FA kick-started the campaign with a donation of £1,966 as part of its ’66 for 66’ legacy scheme to mark the 50th anniversary of England’s World Cup win.  Under the scheme, 66 donations of £1,966 each are being made to projects around the country, primarily grassroots football causes via The FA’s county network. 




raised towards 10,000.00 target


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