Why we need your help
#RunToKerala is a humble effort by a group of people to help rebuild the south Indian state of Kerala (https://en.wikipedia.org/wiki/Kerala), which was devastated by floods in the past few weeks of unprecedented tropical rainfall.
Through this #RuntoKerala campaign, we, in association with British Malayali Charity Foundation (which is a registered charity in UK and the UK Govt will top up an extra 25% to all donations if the donor is a UK tax payer), plan to raise a minimum of £10,000 towards Kerala Chief Ministers Distress Relief Fund, involving more than 200 runners by achieving a combined distance of 10,000KM.
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THE STORY SO FAR
As you may already be aware the South Indian State of Kerala has been hit by severe flooding In August 2018, due to unusually high rainfall during the monsoon season. This is Kerala's worst floods in nearly a century, over 480 people died while over 1 million people were displaced and all 14 districts of the state, were placed on high alert. 35 out of 42 dams in the state were opened for the first time in history.
At the height of the floods, there were 1.45 million people in more than 3,000 relief camps. All three wings of the armed forces were pressed into action for a massive rescue operation. People are still awaiting news of loved ones trapped in houses/apartments/buildings.
Hospitals are struggling as there is no running electricity, water, and medical equipment are damaged; the flood had devastating effect on schools and public infrastructure; 57,000 hectares of agriculture crops have been destroyed.
As you can imagine there is a dire need for funds to rebuild Kerala to its original glory. So please donate generously, every little helps!
WHERE WILL THE FUNDS GO ?
Cost to rebuild Kerala is $3.7bn as per officials.
Our UK charity partner is British Malayali Charity Foundation, which is a registered charity in UK and the UK Govt will top up an extra 25% to all donations if the donor is a UK tax payer. Our fundraising partner is VirginMoney. All monies collected will be sent to the Kerala Chief Minister's Distress Relief Fund where funds will be used for rebuild and rehabilitation which will be overseen by the Government of Kerala.
A CALL TO THE COMMUNITY
We welcome our friends, families and colleagues to participate in the run and contribute generously for this cause.
Please make sure to give consent for Gift Aid if you are a UK tax payer. As you may know your donation will be topped up by 25% by the UK government.
HOW TO JOIN THE RUN
a) Those who would like to join the running campaign, please drop an email to email@example.com
b) We will send you an activation link using which you may register your details against the fund raising campaign
Actual run starts on 29th September 2018, Saturday and finish on 10th November 2018 Saturday. We will be using Strava to track the runs. Please join the Test Run Club created for trials. Live strava campaign for actual runs will be created towards the start of the event - 29th September, 2018.
If ever you were thinking of getting into a fitness regime, there has never been a better time! Take this challenge to achieve your first 5K target for a social cause!
Follow us on Facebook, Twitter and Instagram and post your updates to motivate others ( fb.com/runtokerala , Twitter: @runtokerala , Instagram: @runtokerala )
For inquiries please email:firstname.lastname@example.org
raised towards £10,000.00 target
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