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Age UK Solihull
Age UK Solihull

Wear Purple to help end elder abuse 2021

Why we need your help

World Elder Abuse Awareness Day (WEAAD) takes place each year on 15 June.

Age UK Solihull has teamed up with Solihull Safeguarding Adults Board Business Team once again for this year’s campaign, which encourages organisations involved in the care sector and the wider public to pledge to help stamp out abuse in older people.

It is understood that more than a million older people experience abuse or neglect in the UK every year. 

On WEAAD day, we aim to raise money to help continue our work with older people, and in particular to be the voice for those who are victims of abuse.  We ask our supporters to wear purple – as a symbol colour for dignity – or organise purple themed events (within social distancing guidelines) and make a donation to Age UK Solihull.

The coronavirus pandemic meant that instances of abuse increased. Those who are particularly vulnerable may have accepted help from those who sought to exploit them, as they would have been at risk without the safeguards offered by regular day-to-day contact with the outside world. We must do all we can to ensure that cases decrease once more.

Examples of abuse include:-

  • Those living with an abusive partner or family member may now face an escalation in abuse due to the added tensions and frustration caused by the whole family having to stay indoors
  • Scams offering help and advice on COVID-19 or with financial assistance.
  • Fraud - there are already reports of a 400 per cent increase in fraud reporting
    • Bogus healthcare workers claiming to be offering ‘home testing’ for the virus
    • online sales of sanitation equipment that is never delivered
    • links to a fake daily newsletter for COVID-19 updates
    • fake insurance schemes and trading advice
    • fake government emails offering tax refunds.

Upload photos of you or your group/family wearing purple to Twitter using the hashtag #WEAAD2021.

Thank you for visiting our page and for supporting Age UK Solihull. 


raised towards 1,000.00 target


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Jun 15, 2021

Sue Walton

Raising awareness of Adult Abuse. Let work together to STOP the abuse of our older adults.

(plus 1.31 giftaid)


Total raised so far


Total plus Gift Aid 106.54

Direct donations


Raised offline 100.00

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