Association For Improvements In The Maternity Services
Who we are
AIMS was founded in 1960 by Sally Willington to support women and families to achieve the birth that they wanted. Since the 1960s we have campaigned tirelessly for improvements to the UK's maternity services, as well as supporting women and families directly through our helpline, and sharing information to pregnant people and health carers with our hugely informative books, Journal and website resources. AIMS works towards better births for all by campaigning and information sharing, protecting human rights in childbirth and helping women to know their rights, whatever birth they want, and wherever they want it. Our candle image which has been the AIMS logo since the late 60s; it represents our commitment to change, no matter how large or small changes may be. "It is better to light a single candle than to curse the darkness" In 2014 we became a registered charity and we adopted the slogan There for your mother. Here for you. Help us to be there for your daughters. The Trustees’ Annual Reports and accounts which we have submitted to the Charities Commission may be found here In 2017 we agreed that our mission is We support all maternity service users to navigate the system as it exists, and campaign for a system which truly meets the needs of all.