It's a Penalty Campaign

Find out more

Charity details

Registered address
Leatherhead Institute 67 High Street,
KT22 8AH

01372 375848

Email us

Visit our website

Charity number


It's a Penalty runs a global campaign around major sporting events which harnesses the power of sport to prevent the abuse, exploitation and trafficking of children worldwide, positioning these events as platforms for positive change. 

This year, the It's a Penalty Campaign run from January-April 2018, around a total of FOUR major sporting events: 

  • Super Bowl LII (Minneapolis, USA),
  • the Winter Olympics & Paralympics (PyeongChang, South Korea),
  • Hong Kong Rugby 7s,
  • the Commonwealth Games (Gold Coast, Australia)

Since our launch, It's a Penalty, together with our partners, have facilitated the protection and rescue of 16,303 victims of child sexual exploitation, and prevented thousands more children from becoming victims. We have reached a total of 519 million people worldwide, enabling them to play a part in building a better and safer world for children before, during and after these major sporting events

We believe that prevention is even better than cure. Please visit to learn more. 

Soon we will share with our community our 2018 Campaign Impact Report. 

By donating, you enable us to continue to protect and prevent many more children from ever becoming victims in the first place.

Thank you!

Support us

If you'd like to support It's a Penalty Campaign just click the links below: