The true cost of fundraising
Use our calculator to see if free really means free
Some well-known platforms are claiming to be 'free for charities' but still leave charities with no choice but to pay card fees, Gift Aid fees and monthly fees – while donors are asked for 'tips' that go directly to the platform.
We are transparent about our fees and from 1 September will be the only fundraising platform to let donors cover 100% of fees on behalf of charities.
We expect 70% of donors to cover your fees from 1 September – see the difference this makes in how much you'll pay overall with us compared to JustGiving.
Please enter a minimum of 4 digits
We've crunched the numbers, here's the true cost of fundraising:
|Virgin Money Giving||JustGiving|
|How much you pay||-||-|
|Collectively donors pay||-|
(to cover your fees)
(Tips to JustGiving*)
*We have assumed 70% of donors will Tip JustGiving at the default 10% tip
Saving you an amazing
That's 0 extra in your pocket and saves your donors 0!
Based on 70% of donors covering your fees see how much your charity would pay:
|Company||Virgin Money Giving||JustGiving|
|Total raised online per year||-||-|
|Gift Aid added||-||-|
|Total plus Gift Aid||-||-|
|Annual equivalent of monthly fee||-||-|
|Payment processing fee||-||-|
|Gift Aid Charge||-||-|
(to the nearest £)
|Net donations received by charity||-||-|
|Average cost to charity||-||-|
To calculate the true cost of fundraising, we have assumed the following:
- On average donors will cover Virgin Money Giving's fees 70% of the time
- On average donors will tip JustGiving 70% of the time giving the default 10% tip
- Gift Aid is claimed on 80% of donations
- Gift Aid processing is handled by the platform on behalf of the charity
- The average donation is £40 (this is used to calculate JustGiving’s card fees)
The platform fees used to calculate how much you will pay are below:
|What are the fees||Virgin Money Giving||JustGiving|
|Platform fee||2%||No platform fee|
|Payment processing fee||2.5%||1.9% + 20p charged on each donation|
|Gift Aid charge||No charge – free processing||Optional processing charged at 5% on the Gift Aid amount|
|Monthly fees||None||£15+VAT up to £15,000 raised.
£39+VAT over £15,000 raised.
JustGiving also offer fee free option for smaller charities, with limited functionality.