The true cost of fundraising
Use our calculator to see if free really means free
Some well-known platforms are claiming to be 'free for charities' but still leave charities with no choice but to pay card fees, Gift Aid fees and monthly fees – while donors are asked for 'tips' that go directly to the platform.
We believe fees should be transparent and on 1 September 2019 became the only fundraising platform to let donors cover 100% of fees on behalf of charities.
Since 1 September 2019, we’ve seen generous donors cover your fees on average 80% of the time, with no change to the average amount they give.
See what a difference it makes when, 80% of the time, you get 100% of the donation plus Gift Aid free of charge.
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We've crunched the numbers, here's the true cost of fundraising. This is a simple illustration based on averages across all charities, your saving could be more or less than this.
|Virgin Money Giving||JustGiving|
|How much you pay||-||-|
|Collectively donors pay||-|
(to cover your fees)
(Tips to JustGiving*)
*We have assumed 80% of donors will Tip JustGiving at the default 10% tip
Saving you an amazing
That's 0 extra in your pocket and saves your donors 0!
These calculations are based on the most common outcome we see for charities using our site, where 80% of the time they receive 100% of the donation plus Gift Aid free of charge.
|Company||Virgin Money Giving||JustGiving|
|Total raised online per year||-||-|
|Gift Aid added||-||-|
|Total plus Gift Aid||-||-|
|Annual equivalent of monthly fee||-||-|
|Payment processing fee||-||-|
|Gift Aid Charge||-||-|
(to the nearest £)
|Net donations received by charity||-||-|
|Average cost to charity||-||-|
To calculate the true cost of fundraising, we have assumed the following:
- On average donors will cover Virgin Money Giving's fees 80% of the time
- On average donors will tip JustGiving 80% of the time giving the default 10% tip
- Gift Aid is claimed on 80% of donations
- Gift Aid processing is handled by the platform on behalf of the charity
- The average donation is £40 (this is used to calculate JustGiving’s card fees)
The platform fees used to calculate how much you will pay are below:
|What are the fees||Virgin Money Giving||JustGiving|
|Platform fee||2%||No platform fee|
|Payment processing fee||2.5%||1.9% + 20p charged on each donation|
|Gift Aid charge||No charge – free processing||Optional processing charged at 5% on the Gift Aid amount|
|Monthly fees||None||£15+VAT up to £15,000pa raised.
£39+VAT over £15,000pa raised.
JustGiving also offer fee free option for smaller charities, with limited functionality.