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The true cost of fundraising

Use our calculator to see if free really means free

Some well-known platforms are claiming to be 'free for charities' but still leave charities with no choice but to pay card fees, Gift Aid fees and monthly fees – while donors are asked for 'tips' that go directly to the platform.

We believe fees should be transparent and on 1 September 2019 became the only fundraising platform to let donors cover 100% of fees on behalf of charities.

Since 1 September 2019, we’ve seen generous donors cover your fees on average 80% of the time, with no change to the average amount they give.

See what a difference it makes when, 80% of the time, you get 100% of the donation plus Gift Aid free of charge.

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We've crunched the numbers, here's the true cost of fundraising. This is a simple illustration based on averages across all charities, your saving could be more or less than this.

 Virgin Money GivingJustGiving
How much you pay--
Collectively donors pay-
(to cover your fees)
(Tips to JustGiving*)

*We have assumed 80% of donors will Tip JustGiving at the default 10% tip

Our not-for-profit site saves you an amazing


That's 0 extra in your pocket and saves your donors 0!

These calculations are based on the most common outcome we see for charities using our site, where 80% of the time they receive 100% of the donation plus Gift Aid free of charge.

CompanyVirgin Money GivingJustGiving
Total raised online per year--
Gift Aid added--
Total plus Gift Aid--
Annual equivalent of monthly fee--
Platform fees--
Payment processing fee--
Gift Aid Charge--
Total deductions
(to the nearest £)
Net donations received by charity--
Average cost to charity--

To calculate the true cost of fundraising, we have assumed the following:

  1. On average donors will cover Virgin Money Giving's fees 80% of the time
  2. On average donors will tip JustGiving 80% of the time giving the default 10% tip
  3. Gift Aid is claimed on 80% of donations
  4. Gift Aid processing is handled by the platform on behalf of the charity
  5. The average donation is £40 (this is used to calculate JustGiving’s card fees)

The platform fees used to calculate how much you will pay are below:

What are the feesVirgin Money GivingJustGiving
Platform fee2%No platform fee
Payment processing fee2.5%1.9% + 20p charged on each donation
Gift Aid chargeNo charge – free processingOptional processing charged at 5% on the Gift Aid amount
Monthly feesNone£15+VAT up to £15,000pa raised.
£39+VAT over £15,000pa raised.
JustGiving also offer fee free option for smaller charities, with limited functionality.
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