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Virgin Money Giving and Kindred.co launch new way to support UK charities

Virgin Money Giving (VMG), the UK’s largest not-for-profit online fundraising website, has joined forces with social enterprise Kindred.co to help UK charities raise more.

Kindred which helps shoppers donate to their favourite charities, has raised almost £1million for UK charities since it launched. It offers limited edition items and discounted goods from over 10,000 major retail brands, and allows shoppers to earn cashback when they make purchases.

The new partnership uses innovative technology to allow individuals to link their Kindred account to any fundraising page on the VMG platform. This lets fundraisers earn extra donations when shoppers choose to donate their earned cashback to their favourite charity. Every penny of cashback earned through Kindred is passed onto the charity.

Fundraisers are also provided with a fun social media toolkit to help them spread the word among their friends and family, making it even easier to raise more for their fundraising challenge.

Jo Barnett, Executive Director at Virgin Money Giving, said: "We’re always looking for innovative new ways to support our fundraisers and charity partners. We know that the top 50 charities on VMG saw their fundraising income reduce by a staggering 93% in the month following lockdown compared with the same period in 2019, so now more than ever, fundraisers and charities are looking for ways to boost fundraising.

"This exciting new partnership will help our fundraisers achieve their goals even faster and get more money to charities when they need it most."

Aaron Simpson, Kindred Founder said: "Kindred is thrilled to announce our partnership with Virgin Money Giving, which allows you to turn everyday online shopping into a way to generate free donations for charity. Kindred was created to boost charitable donations through everyday purchases, and never has giving been more important than it is now in these times."

"Our partnership with VMG means thousands of brands you love will donate on behalf of you or your friends as you shop online through Kindred, enabling retailers to donate onto the fundraising page linked to you."

Notes to Editors

Media Contacts

Virgin Money Giving Press Office

0800 066 5998

press.office@virginmoney.com

About Virgin Money Giving

About Kindred

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