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Kat Cox

Head of Sports Events at Alzheimer’s Society


Kat has worked in the charity sector since 2007, specifically with a focus on Events Fundraising. She started at Alzheimer’s Society in January 2012 managing the running portfolio and successfully grew the team, doubling income within four years, supporting thousands more people achieve their running goals, and increased the awareness of Alzheimer’s Society in the industry. After spending 18 months at another organisation, Kat re-joined Alzheimer’s Society in January 2018 as Head of Sports Events leading the team to raise in excess of £10m and supporting over 20,000 people to take on a challenge.

As Charity of the Year for the 2019 Virgin Money London Marathon, Alzheimer’s Society and Alzheimer’s Research UK are joining forces for a year-long campaign to power ground breaking dementia research, overthrow old attitudes and lead the charge towards a cure.

Top fundraising tip

Kick start your fundraising by making sure you ask your more generous friends to sponsor you with a larger amount. This helps to set a bit of a precedence for future donations from your networks, meaning larger donations for you and your charity.

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