Skip to main content

Lucy Squance

Director of Supporter-led Fundraising at Alzheimer’s Research UK


Since starting at Alzheimer’s Research UK in 2016, Lucy has built a successful department enabling supporters to fundraise through their own talents and passions in the fight against dementia. She has grown fundraising income from £1.5m to £7m in just three years. Lucy was part of the original team to apply, pitch and secure the Virgin Money London Marathon 2019 partnership. Her team includes; Sporting Events, Regional Corporate and Community Fundraising.

As Charity of the Year for the 2019 Virgin Money London Marathon, Alzheimer’s Society and Alzheimer’s Research UK are joining forces for a year-long campaign to power ground-breaking dementia research, overthrow old attitudes and lead the charge towards a cure.

Top fundraising tip

“Be your own PR machine and include your VMG link in everything! From social posts, email signatures, presentations to the office kitchen. Use every opportunity to tell your story and always publicly thank those who have donated to encourage further support.“

Back to Top

Our website uses cookies. They help us understand how customers use our website so we can give you the best experience possible and also keep our online adverts relevant. By continuing to browse this site or choosing to close this message, you give consent for cookies to be used. Read more about our cookies.

Our site needs cookies
We need cookies to help you sign in, create a fundraising page and donate. If you want to fundraise or donate on our site, you will need to turn on cookies How to turn on cookies.