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Lucy Squance

Director of Supporter-led Fundraising at Alzheimer’s Research UK

Since starting at Alzheimer’s Research UK in 2016, Lucy has built a successful department enabling supporters to fundraise through their own talents and passions in the fight against dementia. She has grown fundraising income from £1.5m to £7m in just three years. Lucy was part of the original team to apply, pitch and secure the Virgin Money London Marathon 2019 partnership. Her team includes; Sporting Events, Regional Corporate and Community Fundraising.

As Charity of the Year for the 2019 Virgin Money London Marathon, Alzheimer’s Society and Alzheimer’s Research UK are joining forces for a year-long campaign to power ground-breaking dementia research, overthrow old attitudes and lead the charge towards a cure.

Top fundraising tip

“Be your own PR machine and include your VMG link in everything! From social posts, email signatures, presentations to the office kitchen. Use every opportunity to tell your story and always publicly thank those who have donated to encourage further support.“

Read Lucy’s articles

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