The Captain Tom 100 Challenge
Building on Captain Tom Moore’s legacy
On 6 April 2020, Captain Tom Moore set off from his garden to raise money for our NHS heroes. 100 laps later, he’d raised an incredible £38.9 million for the NHS Covid-19 appeal.
Now it’s our turn to build on his legacy. Friday 30 April would have been Captain Tom’s 101st birthday. To honour him and his amazing achievements, The Captain Tom Foundation are asking people of all ages and abilities to take part in the Captain Tom 100 Challenge.
Working alongside The Captain Tom Foundation and Mass Participation Sport Organisers. We want to get as many charities involved as possible.
What’s the challenge all about?
Between Friday 30 April and Monday 3 May, everyone’s invited to take part in the 100 challenge.
Your supporters can choose any activity that involves the number 100 - from walking 100 metres to baking 100 cakes.
Check out the campaign pages to find out more and be inspired.
Download our pack for more on kick-starting your campaign. You can also get up to speed with the great changes we’ve made to our platform.Download our pack
Get up and running
We’ll send you a bespoke link via email – use it to direct supporters to your co-branded campaign landing page. If you’re registered with us, you should have it already. If you’re not, register here – it’s quick and easy. Once you’ve done it, you’ll be able to find your unique link in your Charity Dashboard. We’re also scrapping the registration fee for new Charities until 30 April.
Download assets for your own marketing material and shine a light on the campaign here.
Once you’re all set up, check out the event reporting page in your hub to track your event donations.