Skip to main content

How to engage charity supporters

Raise more money by taking people on the journey with you

The Nook Appeal poster

Every charity relies on donations so they can exist and deliver their vital work, but sometimes maintaining those donations can be a tall ask.

We spoke to the Nook Appeal by East Anglia’s Children’s Hospices (EACH) to learn how they engaged supporters to increase awareness of their latest project and to encourage people to give more.

The big idea

Back in 2017, EACH delivered a brand new purpose-built hospice in the heart of Norfolk – The Nook – to support children with specialist palliative care.

Even though it was a big-budget project – at £10 million – EACH did a fantastic job of using video to engage and inspire the local people to follow the development of the build and to feel part of the journey.

Why we love it

The virtual walkthrough video is a particularly powerful tool in helping people to understand how their donated money has been used, and the difference it has made.

Videos can be an engaging way to tell your charity’s story to your supporters. Maybe EACH’s video could inspire you to do something similar for your charity.


Fundraising for big project?

Create your next campaign on Virgin Money Giving to have an even bigger impact.

Create a campaign

Related articles

Let’s Talk - Events 2021

Find out how to make the most of events in 2021 and how you can host and promote your own events

3rd December 2020

Five reasons to be hopeful about the charity sector

Virgin Money Giving’s executive director Jo Barnett on how charities can end a turbulent 2020 on a high

1st December 2020

GiveBack2020 with Giving Tuesday

Rally your supporters and boost your funds this Giving Tuesday

30th October 2020

Back to Top

Our website uses cookies. They help us understand how customers use our website so we can give you the best experience possible and also keep our online adverts relevant. By continuing to browse this site or choosing to close this message, you give consent for cookies to be used. Read more about our cookies.

Our site needs cookies
We need cookies to help you sign in, create a fundraising page and donate. If you want to fundraise or donate on our site, you will need to turn on cookies How to turn on cookies.