Skip to main content

Supporting charities through a marathon challenge

On 4 October, 45,000 people took to their local parks and pavements to run 26.2 miles as part of a very different Virgin Money London Marathon.

On 4 October, 45,000 people took to their local parks and pavements to run 26.2 miles as part of a very different Virgin Money London Marathon.

This year, the Virgin Money London Marathon went virtual. There were no cheering crowds, motivating runners to push through the pain and reach the finish line. No charity representatives shouting messages of support to their runners from the sidelines as they undertook what, for many, was the biggest challenge of their lives. A marathon is hard enough – but tackling it solo? Make no mistake, the 40th Race was likely be the toughest one ever.

The big day might be over but supporters can still show their support by donating the value of their unwanted items through trade-in site and app Ziffit.

Our partners at Ziffit love to do their bit to help charities. Our partnership with Ziffit is the perfect way for supporters to send a ‘virtual cheer’ to fundraisers and help them reach their sponsorship target.

Show your support

We launched our partnership with Ziffit in April, at the height of the pandemic. You may know that you can donate the value of your trades at checkout for a charity of your choice – but you can also donate the value of your trades to fundraisers to help them reach their sponsorship goal!

Every fundraiser with a Virgin Money Giving sponsorship page has their own individual Ziffit link, that will take you directly to the Ziffit site and you can boost their sponsorship target using the value of your unwanted books and media.

Below, we’ve linked to some awesome fundraisers who ran for some amazing causes for their own personal reasons. Each has a story to tell and their own motivation for taking to the streets and pushing their body to the limits to help charities continue their vital work in the face during these tough times.

Mikey Brian – Fight for Sight

Mikey Brian

Mikey has dedicated his virtual marathon to his good friend Laura. Ten years ago, Laura was diagnosed with a degenerative eye condition that affects her central vision. Eventually, without a treatment breakthrough, it will lead her to blindness.

"Laura is an inspiring woman, mother, music producer and DJ – amongst many other things. She’s a symbol of resilience – continuing to adapt to her situation, positively power through her life and strive both professionally and personally. All donations I receive through your trades will go directly to Fight for Sight to aid invaluable stem cell research that could help Laura – and a great many others."

Mikey's fundraising page

Shaun Wildgoose – Dogs Trust

Shaun Wildgoose

Shaun isn’t just running one virtual marathon – he’s running two! Oh – and a few of half marathons in the weeks leading up to the big one. That’s quite a warm-up! And if that wasn’t enough, he’ll be doing it in a full dog-costume!

"When I left the army, I found a new home just up the road from a Dogs Trust centre. The charity has always been close to my heart and I started volunteering, walking dogs and cleaning kennels. Eventually we started fostering dogs as a family and ended up caring for one we couldn’t let go. After having such a tough start in life before he came to Dogs Trust, he became one of our family. It’s essential that their services continue to support dogs and promote their welfare."

Shaun's fundraising page

Whether you know somebody who ran the London Marathon or not, now is the perfect time to show your support. It could be just the motivation they need this year.

Find out more about Ziffit

Related articles

New badges for Virgin Money London Marathon fundraisers

Tools to celebrate fundraising milestones and share on social media

27th July 2021

New reporting features coming this Summer

Get your data quicker, simpler and easier

27th July 2021

How to produce effective videos with Mario Creatura

What you need to create great videos to have a bigger impact

27th July 2021

Back to Top