The five-minute Christmas campaign
How to create a quick digital festive campaign on Virgin Money Giving.
The recent announcement that lockdown measures are likely to be in place over Christmas means a lot of charities are having to take their holiday season campaigns digital at the last minute. If you’re a small charity and don’t know where to start, then don’t panic. Emma Rose, charity account manager at Virgin Money Giving, explains how you can use the site’s Campaign tool to get yourself up and running in no time.
"Why wouldn't you create a Christmas campaign?" asks Emma. "For the sake of a few minutes of your time you can create something that looks really lovely and that can easily be shared with your supporters.It's worth a shot!" Here, Emma answers some of the most frequently asked questions to help get your started.
What is a VMG Campaign page?
"A Campaign page is a single place where you can either ask for direct donations or bring all your individual fundraisers together. Campaign pages are now available to every charity signed up on Virgin Money Giving.”
How can I make Campaign pages work for me?
"Campaign pages are flexible, so you can opt for them to be open for direct donations as well as for fundraising. You might have people that have money to spare and they'll happily donate directly, but you may also have people who don’t have money to spare but might want to do an activity and get sponsored by friends and family. Your supporters can set up a fundraising page for that, which will feed into your Campaign page too."
Do I need to be technical to set up a Campaign page?
"No, it's really quick and easy to set up your campaign. It takes five minutes and you are guided through a series of questions. You can add videos, images to make it look more branded for your charity, or Christmassy, depending on what you want. And you get a unique URL for it as well, which allows you to promote the Campaign in the local press, your newsletters, your website and social media. Even if you do the bare minimum, which will take minutes, you’ll have something that looks great that can be promoted to your supporter base."
How easy is it for fundraisers to get involved?
"Super easy. Once your campaign page is live, people just need to click on "start fundraising”, then whatever donations they get for their own fundraising activities – it could be a virtual Christmas quiz, running in a Santa suit or a mince pie bake – will feed into the amount raised overall. Their pages can also be displayed on your Campaign page which will hopefully encourage others to give or start fundraising themselves."
Can I have people donate through a Campaign page in return for things like Christmas cards or mugs?
"Yes. You get all the information as to who the donors are – their names and addresses etc – and you are also able to ask additional questions like, "What colour mug would you like?" or "Would you like a gift label attached?" So it’s easy to run a campaign like this and we’ve found them to be very popular."
How does it work with GiftAid?
"GiftAid collection is completely integrated for fundraising and donations – but importantly you can also turn GiftAid off. GiftAid is only applicable if people are donating something with no reward for doing so – but if your campaign involves giving something back, like sending Christmas cards, it is not eligible for GiftAid so you need to turn it off which you can do easily. If you turn GiftAid off you won’t be able to integrate fundraisers into that campaign page – but you can always set up another one for them!"
Do you have any tips on how to promote my Christmas campaign?
"I’m glad you asked – we’ve created a handy e-book full of ideas on how to create a great-looking Christmas campaign and how to promote it to the world. It’s free to download here."Find out more about our Campaigns tool