Why we recommend Virgin Money Giving to other charities
Charity Cardiac Risk in the Young give their testimonial
Cardiac Risk in the Young (CRY) Community Fundraising Coordinator Beth Cox (on the left in the photo above), and Events Fundraising Coordinator Rhianne Watson (on the right) give their views on using Virgin Money Giving for their online fundraising.
“We’ve definitely seen a boost in fundraising since using Virgin Money Giving. 2018 was our best year for fundraising since CRY launched in 1995. So even though it’s been quite a difficult time for charities recently, we’ve managed to see a boost in our donations. While that’s really down to the hard work of our supporters, platforms such as Virgin Money Giving make it easier for them to raise the necessary funds.”
“Virgin Money Giving’s ‘In Memory’ pages – personal pages which fundraisers can create about people close to them, who they’ve lost and are raising money to honour – are an important tool for our supporters and have helped us boost our donations. The new BETA reporting system has also really helped us, by enabling us to produce reports much quicker and thank supporters more efficiently.
Although we’re seeing more people use Instagram and Twitter, Facebook remains the most important social media tool for sharing fundraising pages – people can reach the most friends through it. We’re also seeing more donations being made through mobile these days. People are so reliant on their phones and it’s convenient to be able to donate through them.”
“It’s really important to us that Virgin Money Giving is a not-for-profit website. We are often asked about how much of the money people donate actually reaches the charity – it’s something our supporters really take into consideration and it’s great that we can tell them that Virgin Money Giving is not-for-profit. Virgin Money Giving also makes collecting Gift Aid really easy as they sort all that out for us.
All in all, we’ve always found Virgin Money Giving a user-friendly and efficient way for supporters to raise funds. It offers lots of useful tools for charities to utilise, the not-for-profit stance is great, and we’d highly recommend using it to other charities.”
Charity profile: Cardiac Risk in the Young
Founded in 1995, Cardiac Risk in the Young works to reduce the frequency of sudden cardiac death in young people. It supports young people diagnosed with potentially life-threatening cardiac conditions, and offers support to grieving families affected by young sudden cardiac death.
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