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Campaigns report data glossary

The below table shows all of the data items included in the reporting campaigns report, along with simple descriptions of what they mean.

Data itemWhat you get
charity campaign idUnique internal Virgin Money Giving ID for this campaign
campaign titleName of the campaign
campaign urlURL of the campaign page
date campaign createdDate the campaign page was created by your charity or by Virgin Money Giving.
date campaign closedDate the campaign closed and stopped being available for supporters
campaign statusShows whether the campaign is Pending (awaiting to be made publicly available), Published (available for donations & fundraising if selected), Closed (no longer available for donations)
eligible for gift aidIndicates "Y" when selected to allow Gift Aid to be collected on donations made to this campaign. "N" would prevent donors from marking their donation as gift aid eligible and prevent fundraising for this campaign
allow fundraisingIndicates "Y" when selected to allow fundraising pages to be linked to this campaign
number of fundraisersTotal number of people fundraising for this campaign
number of fundraising pagesTotal number of fundraising pages linked to this campaign
number of direct donationsTotal number of donations made directly to this campaign page, rather than via a fundraiser
offline fundraisingAmount donated offline to this campaign page, either added to the campaign page or linked fundraising pages
total direct donationsThe total amount of money raised from direct donations to this campaign, excluding any offline amount or gift aid
total direct donations gift aidThe total amount that can be claimed in Gift Aid from direct donations to this campaign
total linked FR pages donationsThe total amount of money raised from fundraising pages linked to this campaign, excluding offline amounts and Gift Aid
linked FR pages gift aidThe total amount that can be claimed in Gift Aid from donations to fundraising pages linked to this campaign
total gift aidThe total amount of gift aid that can be claimed for this campaign, across both direct donations and linked fundraising pages
total raised by campaignThe total amount raised online & offline for this campaign, across both direct donations and linked fundraising pages, excluding Gift Aid
total raised by campaign inc gift aidThe total amount raised for this campaign, across both direct donations and linked fundraising pages, including Gift Aid
campaign code label 1Header label entered for campaign 'custom code 1' by your charity
campaign code value 1Value entered for campaign 'custom code 1' by your charity
campaign code label 2Header label entered for campaign 'custom code 2' by your charity
campaign code value 2Value entered for campaign 'custom code 2' by your charity
campaign code label 3Header label entered for campaign 'custom code 3' by your charity
campaign code value 3Value entered for campaign 'custom code 3' by your charity
campaign code label 4Header label entered for campaign 'custom code 4' by your charity
campaign code value 4Value entered for campaign 'custom code 4' by your charity
campaign code label 5Header label entered for campaign 'custom code 5' by your charity
campaign code value 5Value entered for campaign 'custom code 5' by your charity
campaign code label 6Header label entered for campaign 'custom code 6' by your charity
campaign code value 6Value entered for campaign 'custom code 6' by your charity
donation amount option 1Donation value 1 specified for this campaign by your charity
donation description option 1Description shown on the campaign page for donation value 1
donation amount option 2Donation value 2 specified for this campaign by your charity
donation description option 2Description shown on the campaign page for donation value 2
donation amount option 3Donation value 3 specified for this campaign by your charity
donation description option 3Description shown on the campaign page for donation value 3
donation amount option 4Donation value 4 specified for this campaign by your charity
donation description option 4Description shown on the campaign page for donation value 4
donation amount option 5Donation value 5 specified for this campaign by your charity
donation description option 5Description shown on the campaign page for donation value 5
donation amount option 6Donation value 6 specified for this campaign by your charity
donation description option 6Description shown on the campaign page for donation value 6