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Donation report data glossary

The below table shows all of the data items included in the reporting donations report, along with simple descriptions of what they mean.

Transaction Details

Data itemWhat you get
Donation IDUnique value given by VMG for the donation
Donation dateDate the donation was made
Donation rejectedIndicates if the donation has been rejected and won't be paid to the charity (values can be 'Yes' or blank)
Donation statusStatus of the donation (values can be 'Settled' - donation has been paid to the charity, 'Initiated - donation has been made and VMG are awaiting cash from the card issuer', or 'Collected' - VMG have received cash from the card issuer)
Donation typeThe type of donation that's been received (values can be 'Single Web Donation', 'Regular Donation' or 'Cash Back Donation')
Donation card typeWhich type of card the donation was paid with e.g. Visa, Mastercard, or American Express
Paid to charity statusStatus of the payment from Virgin Money Giving to your charity. Values include 'Due to Charity' and 'Paid to Charity'
Paid to charity dateThe date the donation was paid to the charity
Bank sort codeThe charity bank account sort code the donation was paid into
Bank account numberThe charity bank account number the donation was paid into
Source of bulk donationCompany/Corporate or VMG Partner providing the donation. This will be blank for donations made through the VMG website
Gross amountShows the donation amount total
Card processing fee amountFee paid for processing card payments
Card processing fee VAT amountVAT paid for processing card payments
Transaction fee amountTransaction fee paid to VMG for the donation
Transaction fee VAT amountTransation fee VAT paid to VMG for the donation
Total deductionsTotal amount of deductions from the donation (card processing fee and transaction fee, plus VAT)
Net amountDonation amount, less deductions
Gift Aid amountThe amount of Gift Aid payable for the donation
Gift Aid paid to charity statusShows whether Gift Aid has been passed to the charity (possible values 'Due to Charity' and 'Passed to Charity')
Gift Aid indicator"Y" indicates the Donor has elected to claim Gift Aid when donating. "N" is shown when the donor has not elected to gift aid their donation, or Gift Aid was not offered to the donor (eg to a campaign where Gift Aid has been turned off). Claiming of this gift aid is subject to HMRC approval
Donor messageThe message the donor has left on the donation
Donor Name on DonationName donor chose to leave for display on the fundraising page
Payment descriptionThe description setup by the charity for a preset donation amount on their campaign

Donor Details

Data itemWhat you get
Donor current regular donation amountAmount the donor donates to your charity each month
Donor regular donation statusStatus of this donor's monthly donation to your charity. If there was a problem with the most recent donation, this will be ‘failed’. If the donor has subsequently cancelled the monthly donation, it will be ‘inactive’. There will be no further regular payments taken where the status is 'failed' or 'inactive'
Donor first regular donationDate of the donor's first regular donation to your charity
Donor last regular donationDate of the donor's most recent regular donation to your charity
Donor number of regular donations madeNumber of regular donations made by this donor to your charity
Donor total regular donation amountTotal amount the donor has donated to your charity as regular monthly donations
Donor total donation amountCurrent total amount donated by this person for your charity using Virgin Money Giving. This is a running total and not specific to the reporting period
Charity donor IDThe unique ID given by VMG to each charity donor
Donor forenameDonor's first name (this will only be shown if the donor has opted in to marketing from the charity)
Donor surnameDonor's last name (this will only be shown if the donor has opted in to marketing from the charity)
Donor 18 or overShows whether the donor is 18 years old or over - valid values are ('Yes', 'No' and 'Unknown')
Donor email addressDonor's email address (this will only be shown if the donor has opted in to marketing from the charity)
Donor Address Line 1Donor's address line 1
Donor Address Line 2Donor's address line 2
Donor Town/CityDonor's town/city
Donor Country/StateThe country/state for the address given by the donor
Donor Country ISO codeISO code for the donors country
Donor PostcodeDonor’s mailing address postcode
Donor marketing consentShows whether the donor has consented to receive marketing from your charity - valid values are ('Yes', 'No' and 'Not Held')
Donor marketing consent dateDate the donor marketing consent was made
Date of first donationDate of donor's first donation to your charity
Date of last donationDate of donor's most recent donation to your charity
Donor code 1 labelLabel for 'donor code 1' entered by the charity user
Donor code 1 valueValue entered for 'donor code 1' by the charity user
Donor code 2 labelLabel for 'donor code 2' entered by the charity user
Donor code 2 valueValue entered for 'donor code 2' by the charity user
Donor code 3 labelLabel for 'donor code 3' entered by the charity user
Donor code 3 valueValue entered for 'donor code 3' by the charity user
Donor code 4 labelLabel for 'donor code 4' entered by the charity user
Donor code 4 valueValue entered for 'donor code 4' by the charity user
Donor code 5 labelLabel for 'donor code 5' entered by the charity user
Donor code 5 valueValue entered for 'donor code 5' by the charity user
VMG donation tracking sourceA value that identifies whether a donation has come from a specific appeal, campaign or fundraising event, when a donation link has been tagged with this value.
The value could refer to tagged donation links being used on VMG, external sites (including charity own websites) or third parties using VMG for donation processing.
This enables these donations to be identified in your reporting.

Fundraising Page Details

Data itemWhat you get
Charity fundraising page IDThe unique ID given by VMG to this fundraising page
Fundraising page created dateDate the fundraising page was created - the fundraiser will have one page per activity
Fundraising page reasonReason for creating the fundraising page
Fundraising page target amountAmount of funds the activity is aiming to raise
Fundraising page descriptionWhat the fundraiser is doing to raise money for your charity
Total Gift Aid amountThe total Gift Aid expected for the fundraising page
Total funds raisedThe total amount of money raised for this fundraising activity - excluding any offline amount
Total Gift Aid amountThe total Gift Aid expected for the fundraising page
Offline amountAmount the fundraising page has raised outside of the VMG website
Current Charity SplitCurrent percentage of donations received by the charity for this fundraising page
Number of donationsTotal number of donations on the fundraising page on the VMG website
Fundraising page activity dateDate the activity/event is due to start
Fundraising page expiry dateDate the page will close which is set by the fundraiser, or to a set period after the event
Fundraising page code 1 labelLabel entered for fundraising page 'custom code 1' by the charity user
Fundraising page code 1 valueValue entered for fundraising page 'custom code 1' by the charity user
Fundraising page code 2 labelLabel entered for fundraising page 'custom code 2' by the charity user
Fundraising page code 2 valueValue entered for fundraising page 'custom code 2' by the charity user
Fundraising page code 3 labelLabel entered for fundraising page 'custom code 3' by the charity user
Fundraising page code 3 valueValue entered for fundraising page 'custom code 3' by the charity user
Fundraising page code 4 labelLabel entered for fundraising page 'custom code 4' by the charity user
Fundraising page code 4 valueValue entered for fundraising page 'custom code 4' by the charity user
Fundraising page code 5 labelLabel entered for fundraising page 'custom code 5' by the charity user
Fundraising page code 5 valueValue entered for fundraising page 'custom code 5' by the charity user
Absolute page URLThe full URL of the fundraising page, rather than the fundraiser's personal URL
ChannelThis will show if a fundraising page has been created through our APIs - valid values are ('API' and blank)
Event registration fee paid?Has the fundraiser paid an event fee?
Fundraiser group IDThe unique ID given by VMG to this fundraising team
Group nameName of the team taking part in this activity
Team URLLink for the team page

Fundraiser Details

Data itemWhat you get
Charity fundraiser IDThe unique ID given by VMG to this fundraiser
Fundraiser forenameFundraiser's first name
Fundraiser surnameFundraiser's surname
Fundraiser 18 or overShows whether the fundraiser is 18 years old or over - valid values are ('Yes', 'No' and 'Unknown')
Group owner indicatorShows whether this fundraiser is the ‘owner’ of the group, either as the team creator or delegated if the creator has left
Group member start dateShows whether this fundraiser is the ‘owner’ of the group, either as the team creator or delegated if the creator has left
Fundraiser address line 1Fundraiser's mailing address – line 1
Fundraiser address line 2Fundraiser's mailing address – line 2
Fundraiser address line 3Fundraiser's mailing address – line 3
Fundraiser address line 4Fundraiser's mailing address – line 4
Fundraiser postcodeFundraiser's mailing address postcode
Fundraiser countryCountry the fundraiser lives in
Fundraiser country ISO codeISO code for the fundraisers country
Fundraiser email addressFundraiser's email address
Fundraiser URLThe fundraiser’s personal URL for all their fundraising on Virgin Money Giving
Fundraiser marketing consentShows whether the fundraiser has consented to receive marketing from your charity - valid values are ('Yes', 'No' and 'Not Held')
Fundraiser marketing consent dateDate the fundraiser gave marketing consent
Fundraiser code 1 labelLabel for fundraiser 'custom code 1' entered by the charity user
Fundraiser code 1 valueValue entered for fundraiser 'custom code 1' by the charity user
Fundraiser code 2 labelLabel for fundraiser 'custom code 2' entered by the charity user
Fundraiser code 2 valueValue entered for fundraiser 'custom code 2' by the charity user
Fundraiser code 3 labelLabel for fundraiser 'custom code 3' entered by the charity user
Fundraiser code 3 valueValue entered for fundraiser 'custom code 3' by the charity user
Fundraiser code 4 labelLabel for fundraiser 'custom code 4' entered by the charity user
Fundraiser code 4 valueValue entered for fundraiser 'custom code 4' by the charity user
Fundraiser code 5 labelLabel for fundraiser 'custom code 5' entered by the charity user
Fundraiser code 5 valueValue entered for fundraiser 'custom code 5' by the charity user
Charity event idUnique internal Virgin Money Giving ID for this event

Event Details

Data itemWhat you get
Charity event IDThe unique ID given by VMG to this charity event
Event nameName of the event the fundraising page is linked to (this may be blank if the fundraising page isn't linked to an event, but is a personal challenge)
Event locationWhere the event is taking place (this may be blank if the fundraising page isn't linked to an event, but is a personal challenge)
Date of eventStart date of the event
Event fee referenceReference provided by the charity during the setup of the event fee. This can be used similarly to custom coding within reporting
Event fee situationDescription of the circumstance provided by the charity during the setup of the event fee
Event fee amountFee amount paid by the fundraiser to participate in the event
Event code 1 labelLabel for event 'custom code 1' entered by the charity user
Event code 1 valueValue entered for event 'custom code 1' by the charity user
Event code 2 labelLabel for event 'custom code 2' entered by the charity user
Event code 2 valueValue entered for event 'custom code 2' by the charity user
Event code 3 labelLabel for event 'custom code 3' entered by the charity user
Event code 3 valueValue entered for event 'custom code 3' by the charity user
Event code 4 labelLabel for event 'custom code 4' entered by the charity user
Event code 4 valueValue entered for event 'custom code 4' by the charity user
Event code 5 labelLabel for event 'custom code 5' entered by the charity user
Event code 5 valueValue entered for event 'custom code 5' by the charity user

Campaign Details

Data itemWhat you get
Campaign IDUnique internal Virgin Money Giving ID for this Campaign
Campaign nameName of the campaign the page is linked to
Campaign URLThis is the campaign URL set by the charity
Date page linkedDate page was linked to campaign
Additional data item 1 labelLabel for 'additional item 1' entered by the charity user
Additional data item 1 valueValue entered for 'additional item 1' entered by the charity user
Additional data item 2 labelLabel for 'additional item 2' entered by the charity user
Additional data item 2 valueValue entered for 'additional item 2' entered by the charity user
Campaign code 1 labelLabel for campaign 'custom code 1' entered by the charity user
Campaign code 1 valueValue entered for campaign 'custom code 1' by the charity user
Campaign code 2 labelLabel for campaign 'custom code 2' entered by the charity user
Campaign code 2 valueValue entered for campaign 'custom code 2' by the charity user
Campaign code 3 labelLabel for campaign 'custom code 3' entered by the charity user
Campaign code 3 valueValue entered for campaign 'custom code 3' by the charity user
Campaign code 4 labelLabel for campaign 'custom code 4' entered by the charity user
Campaign code 4 valueValue entered for campaign 'custom code 4' by the charity user
Campaign code 5 labelLabel for campaign 'custom code 5' entered by the charity user
Campaign code 5 valueValue entered for campaign 'custom code 5' by the charity user
Campaign code 6 labelLabel for campaign 'custom code 6' entered by the charity user
Campaign code 6 valueValue entered for campaign 'custom code 6' by the charity user

In Memory Details

Data itemWhat you get
Someone special hub IDThe unique ID given by VMG to this someone special page (this field is only populated for someone special pages)
In memory indicatorShows a "Y" where the fundraising page is created in memory of someone special, otherwise will be blank
Someone special URLThe link for the someone special page, if the fundraising page is linked to one (this field is only populated for someone special pages)
Someone special forenameThe first name of person the someone special page has been set up for (this field is only populated for someone special pages)
Someone special surnameThe last name of person the someone special page has been set up for (this field is only populated for someone special pages)

Corporate Details

Data itemWhat you get
Corporate hub idUnique internal Virgin Money Giving ID for the corporate page the fundraising page is linked to
Corporate nameName of the business
Corporate contact nameName of the person to contact regarding the corporate page
Corporate contact emailContact email address for the corporate page
Corporate page titleTitle of the corporate page
Corporate created date timeDate and time the corporate page was created
Corporate page urlLink to the corporate page the fundraising page is linked to