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Fundraising pages report data glossary

The below table shows all of the data items included in the reporting fundraising pages report, along with simple descriptions of what they mean.

Fundraising page details

Data itemWhat you get
charity fundraising page idUnique internal Virgin Money Giving ID for this fundraising page
fundraising page created dateDate the fundraising page was created - the fundraiser will have one page per activity
fundraising page reasonReason for creating the fundraising page
fundraising page target amountAmount of funds the activity is aiming to raise
fundraising page nameName of the fundraising page
fundraising page descriptionWhat the fundraiser is doing to raise money for your charity
total funds raisedThe total amount of money raised for this fundraising activity, excluding any offline amount
total gift aid amountThe total amount claimed in Gift Aid for the fundraising page
Charity’s current splitCurrent percentage of donations received by the charity for this fundraising page
offline amountThe amount of money raised offline by the fundraiser
number of donationsThe total number of donations made to the fundraising page
fundraising page activity dateDate the activity/event is due to start
fundraising page expiry dateDate the page will close which is set by the fundraiser, or to a set period after the event
FR_activity_code_1Value entered for fundraising pages 'custom code 1' by the Charity user
FR_activity_code_2Value entered for fundraising pages 'custom code 2’ by the Charity user
FR_activity_code_3Value entered for fundraising pages 'custom code 3’ by the Charity user
FR_activity_code_4Value entered for fundraising pages 'custom code 4’ by the Charity user
FR_activity_code_5Value entered for fundraising pages 'custom code 5’ by the Charity user
Absolute page URLThe full URL of the fundraising page, rather than the fundraiser's personal URL
ChannelThis will show if a fundraising page has been created through our APIs - valid values are ('API' and blank)
Event registration fee paid?Has the fundraiser paid an event fee

Event details

Data itemWhat you get
charity event idUnique internal Virgin Money Giving ID for this event
event nameName of the event the fundraising page is linked to
event locationWhere the event is taking place
date of eventStart date of the event
Event fee referenceReference provided by the charity during the setup of the event fee. This can be used similarly to custom coding within reporting
Event fee situationDescription of the circumstance provided by the charity during the setup of the event fee
Event fee amountFee amount paid by the fundraiser to participate in the event
Event_code_1Value entered for event 'custom code 1' by the Charity user
Event_code_2Value entered for event 'custom code 2’ by the Charity user
Event_code_3Value entered for event 'custom code 3’ by the Charity user
Event_code_4Value entered for event 'custom code 4’ by the Charity user
Event_code_5Value entered for event 'custom code 5’ by the Charity user

Fundraiser team details

Data itemWhat you get
fundraiser group idUnique internal Virgin Money Giving ID for this fundraising team
group nameName of the team taking part in this activity (if applicable)
Team URLURL of the team page

Fundraiser details

Data itemWhat you get
charity fundraiser idUnique internal Virgin Money Giving ID for this fundraiser
fundraiser forenameFundraiser's first name
fundraiser surnameFundraiser's surname
fundraiser 18 or overShows whether the fundraiser is 18 years old or over. Valid values are (Yes/No/Unknown)
fundraiser address line 1Fundraiser's mailing address – line 1
fundraiser address line 2Fundraiser's mailing address – line 2
fundraiser address line 3Fundraiser's mailing address – line 3
fundraiser address line 4Fundraiser's mailing address – line 4
fundraiser postcodeFundraiser's mailing address postcode
fundraiser countryCountry the Fundraiser lives in
group typeShows 'Team' where this page belongs to a team or blank for individual fundraising pages
group owner indicator"Y" indicates the Donor has elected to claim Gift Aid when donating. "N" is shown when the donor has not elected to gift aid their donation, or Gift Aid was not offered to the donor (eg to a campaign where Gift Aid has been turned off). Claiming of this gift aid is subject to HMRC approval
group member start dateDate the group owner started this fundraising group. Other group members are not shown in this report
fundraiser email addressFundraiser's email address
fundraiser URLThe fundraiser’s personal URL for all their fundraising on Virgin Money Giving
fundraiser charity marketing consentShows whether the fundraiser has consented to receive marketing from your charity. Valid values are (Yes/No/Not Held)
marketing consent dateShows the date the fundraiser gave their consent to marketing from your charity. This will be blank if consent value is not held. Our Marketing Consent page details what consent wording was live on this date
fundraiser statusShows whether the fundraiser has an active fundraising page at the time of the report being run
Fundraiser_code_1Value entered for fundraiser 'custom code 1' by the Charity user
Fundraiser_code_2Value entered for fundraiser 'custom code 2’ by the Charity user
Fundraiser_code_3Value entered for fundraiser 'custom code 3’ by the Charity user
Fundraiser_code_4Value entered for fundraiser 'custom code 4’ by the Charity user
Fundraiser_code_5Value entered for fundraiser 'custom code 5’ by the Charity user
Charity event idUnique internal Virgin Money Giving ID for this event
fundraiser country iso codeISO code for the fundraisers country

Campaign details

Data itemWhat you get
campaign IDUnique internal Virgin Money Giving ID for this Campaign
campaign nameName of campaign page is linked to
campaign URLURL of linked campaign
date page linkedDate page was linked to campaign
date of first fundraising activityDate this fundraiser created their first fundraising page for your charity on VMG. Can be used to identify new fundraisers
date of last fundraising activityDate this fundraiser created their most recent fundraising page for your charity on VMG. Can be used to show dormant/ active fundraisers
number of times fundraisedNumber of times this fundraiser has raised funds for your charity (excluding fundraising for other charities)
fundraiser total gross amount raised to dateTotal amount raised by this fundraiser for your charity in all Virgin Money Giving fundraising activities. Excludes offline amounts, gift aid, any deductions by Virgin Money Giving and amounts raised for other charities
Campaign_code_1Value entered for campaign 'custom code 1' by the Charity user
Campaign_code_2Value entered for campaign 'custom code 2’ by the Charity user
Campaign_code_3Value entered for campaign'custom code 3’ by the Charity user
Campaign_code_4Value entered for campaign 'custom code 4’ by the Charity user
Campaign_code_5Value entered for campaign 'custom code 5’ by the Charity user
Campaign_code_6Value entered for campaign 'custom code 6’ by the Charity user

In Memory Details

Data itemWhat you get
Someone special hub idThe unique ID given by VMG to this someone special page (this field is only populated for someone special pages)
Someone special URLThe link for the someone special page, if the fundraising page is linked to one (this field is only populated for someone special pages)
Someone special forenameThe first name of person the someone special page has been set up for (this field is only populated for someone special pages)
Someone special surnameThe last name of person the someone special page has been set up for (this field is only populated for someone special pages)
In memory indicatorShows a "Y" where the fundraising page is created in memory of someone special, otherwise will be blank

Corporate Details

Data itemWhat you get
Corporate hub idUnique internal Virgin Money Giving ID for the corporate page the fundraising page is linked to
Corporate nameName of the business
Corporate contact nameName of the person to contact regarding the corporate page
Corporate contact emailContact email address for the corporate page
Corporate page titleTitle of the corporate page
Corporate created date timeDate and time the corporate page was created
Corporate page urlLink to the corporate page the fundraising page is linked to