Shop with heart
Earn free donations whilst your friends buy online. Through our partnership with Kindred, you and your friends can turn everyday online shopping into a way to generate free donations for charity.
How it works
Thousands of brands you love will donate for free, just because you or your friends shop with them online through Kindred. Simply hook up a fundraising page on Virgin Money Giving to Kindred and when you or your friends buy online, as a thank you, the retailers will add a donation onto the fundraising page linked to you.
Shop
Hook up a fundraising page to Kindred and shop with heart
Share
Share stuff you think your friends will like to get more people shopping
Earn
You’ll earn free donations of up to 40% when you or your friends shop
Receive
We’ll add the free donations to the fundraising page you hooked up
Shop your favourite brands
Getting started is simple
Find a fundraiser you want to support, go to their page, then select 'Shop with heart' to hook up that fundraising page with Kindred. Along with our partner Kindred, we’ll then do the rest, all you need to do is encourage as many people as you can to shop through the Kindred App.
Spread the love
Check out the fun tool kit that our friends at Kindred have created for you to share on social media. You’ll have people earning you free donations in no time. Don’t forget to include the link to the fundraising page you want to support when you tell your friends about Kindred.
Check it outNeed some help?
Here are some of the most frequently asked questions about Kindred:
Yes. You can also use it. You just need to make sure you’ve followed the link from your page to Kindred the first time you shop.
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It all depends on the value of the purchase and the rate of commission from the retailer. If the purchase is £100 and the retailer offers commission of 2%, you’ll receive a donation of £2.
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It depends on the retailers but it can take a couple of months before the donations show up on your page. This is because the retailers need to leave enough time to see if goods are returned before paying out commission.
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Yes, we’ll still add donations even if your page is closed so your charity doesn’t miss out. If you want to change where your free donations are going, you can change this in your Kindred account.
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Yes, this is done through your Kindred account.
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We will split the donation between the charities listed based on the percentage splits selected at the time.
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Yes, the more the merrier.
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Please contact Kindred here https://kindred.co/contact-us
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Please contact Kindred here https://kindred.co/contact-us
Did you find this answer helpful?