How to fundraise: 5 easy, practical ideas
Great inspiration from real fundraisers
If you want to succeed at hitting those fundraising targets, you may find you need to do more than the traditional ‘will you sponsor me?’ ask. But what exactly is it that other fundraisers do in order to be creative and ensure they keep a steady flow of donations coming in?
Kate Rossiter, who ran the Virgin Money London Marathon in 2018, says the best fundraising advice she’s been given is ‘Don’t expect people to just ‘give’ you money’. Short of simply sharing your fundraising page what else can you do to ensure you hit that all-important target for your charity? Here are our top tips.
- Take it step by step
Fundraiser Norah Mooney – who is running the Virgin Money London Marathon in 2019 – advises to break the fundraising amount into smaller chunks and tackle one step at a time. She says, ‘£2,000 can be a frightening amount, but £200 is more achievable. Hold lots of little events and try and get one or two chunks ticked off at a time. I’ve managed to raise over £2,000 on two occasions.’
- Raise £130 with a piece of paper
Fundraiser Susie Paton had a very simple idea, which enabled her to make over £130 every time she ran a ‘buy a square’ raffle. She bought a prize – a gift voucher for a local restaurant or a spa – and sold off squares in a simple grid of six boxes by ten boxes. For a fee, friends and colleagues wrote their name in a square (or multiple squares, for a bigger fee) and donated their money. Once sold out, Susie cut the grid up, folded the names and then drew a winner out a hat.
If you’re adopting this idea, you could put a photo of your grid on social media to extend your reach. By varying the prizes, you could use this approach more than once.
- It's all about the cake
It’s an undeniable fact that you can always raise money through cake. But what do you do when your colleagues actually ask you to stop bringing cake into the office?
Fundraiser Annie Sommers got round this by doing a remote cake sake. She advertised the cake on Facebook and took orders. Then for that extra special touch, she would personally deliver the cake to the door of the person who bought it. By doing this Annie raised a whopping £1,750 for Marie Curie.
- Use your skills and get creative
Everyone has a talent they can use to increase their fundraising. You don’t have to be a star baker – maybe you could offer to be a chef for the day, or a valet? Anything from babysitting to dog walking, from holding a pub quiz to ‘how many sweets in the jar?’, from gardening to painting could earn you some all-important donations.
We came across one particular fundraiser who is utilising her eye for art. Fiona Gibson is offering beautiful ‘pet portraits’ in exchange for donations to her Virgin Money Giving page – a little bit of creativity can go a long way when it comes to fundraising.
- Make it mean something
Fundraiser Juliet Knight offers a final tip. ‘Try and choose a charity that truly means something to you,’ she says. ‘I’m a bone marrow donor and I run for Anthony Nolan, which helps to save the lives of people with blood cancer. I have been able to engage many in my story and get fantastic support and have raised over £5,500.’
You may also be interested in our articles Four creative ideas for eye-catching fundraising and How to use social media to enhance your fundraising.