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How to fundraise on Twitter

Useful tips on how to fundraise on Twitter.

Useful tips on how to fundraise on Twitter.

Unlike Facebook – whose algorithm will mask your content if it’s not being interacted with – Twitter is largely chronological, so the more you post the more likely you’ll be seen. Don’t overdo it, but you can certainly do it more than you would on other platforms. If you’re going to be posting many times over the course of a week, a Twitter management tool such as Hootsuite can really help – you can plan a week’s worth of Twitter action by Monday lunchtime and then focus on other things while the software tracks mentions, interactions, tweets, lists and more so you can see what’s working.

Retweeting is a big part of what makes Twitter work – and fundraising success on Twitter often comes down to getting others to help distribute your message. Don’t expect a retweet from the Twitterati – the users with millions of followers, who are overwhelmed with requests – but start with vocal supporters or patrons of your chosen charity who may well retweet. Others are more likely to follow suit if it comes from them.

Remember to use images wherever possible. Posts with images are much more prominent in your timeline and get increased retweets, likes and clicks. Make sure your Twitter profile includes a link to your Virgin Money Giving page so that people can click straight through and put their hands in their virtual pockets.

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