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How to get support for your fundraising

Find out where to approach to boost your efforts

Director of Supporter-led Fundraising at Alzheimer’s Research UK

When taking on a sporting event for a charity, it’s not just the training that you have to consider – you’ll also need to consider your fundraising target too. For some people this can be quite daunting, and they may not be aware of the tactics they can use to hit their fundraising targets.

But don’t fear, support is out there!

At Alzheimer's Research UK, we rely on our supporters, many of whom take on mammoth, wacky, gruelling and once-in-a-lifetime challenges – like the Virgin Money London Marathon – to fund the work we do to bring about life-changing treatments for dementia.

Whatever the challenge, we do everything we can to help them in their preparation for the event and to hit their fundraising targets. This includes sending out motivating emails, good luck calls before the event, as well as amazing on-the-day support. Our team is always there at the end of the phone or on email to answer any questions.

For bigger events like the Virgin Money London Marathon, we find another key to success is bringing our fundraisers together through a social media group – helping them to feel part of #TeamARUK. Our runners love that this is a really accessible platform where people can share ideas and inspiration with each other, which creates a real sense of community among our fundraisers.

As well as support from the charity, you can also use your own networks to boost those numbers – something one of our incredible fundraisers, Scott Bailye (pictured on the left in the image above), used to his advantage for the 2018 Virgin Money London Marathon.

Scott decided to take on the challenge with his wife, Glenda, after her father was diagnosed with Alzheimer’s over four years ago. Their lives have changed so much in that time, so they wanted to do their bit to help fund a cure for this disease and together, raised nearly £9,000!

We’ve asked Scott to share some of his top fundraising tips and he told us:

  1. Create a network of supporters
    This can be in your local community or online, but the more people you get behind you – the more you’re going to raise. I used Facebook Live to tell people what I was doing and why, to encourage their support. I bag-packed at my local supermarket and left collection buckets everywhere. I also called on people’s support at work, resulting in one of my clients donating £1,000.
  2. Host events
    Events are great ways to bring lots of people together and make a big dent in your fundraising target in one go. We held a gala dinner, themed-events such as a ’70s disco night and quizzes.
  3. Sponsorship opportunities
    Offer to print company logos on your running vest in return for a donation – we got £50 for every logo.

Find out more about Alzheimer's Research UK on their website.

If you’d like to fundraise for Alzheimer's Research UK and need some support, contact fundraising@alzheimersresearchuk.org.

Have you gone the extra mile to inspire more people to donate? We’d love to hear your story and top fundraising tips on Facebook and Twitter.

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