Skip to main content

How to meet and beat your fundraising target

An insider’s guide to achieving your goal

More famously known as the Man in the Big Pink Dress

Colin sitting down and laughing

Colin Burgin-Plews, better known as the ‘Man in the Big Pink Dress’, is one of the most recognised charity marathon runners. With so much experience of raising thousands of pounds for charity, he’s shared with us his top tips on when to get started with your fundraising and how to achieve your fundraising target.

In the beginning

“I started fundraising about four years ago. At the very start I did the usual stuff – handing out sponsorship forms and collecting money from family and friends – but after a while you soon realise that you can't keep pestering the same people to donate.

So to overcome this I had to think of new ways to raise the funds I needed, as if you’re doing something like the Virgin Money London Marathon and it's a charity place then you usually have to raise between £1,500 and £3,000 which can feel impossible. But believe me, it’s not!”

Create your fundraising page

“My first piece of advice is as soon as you know you have a place in an event, like the Virgin Money London Marathon, then be sure to create a fundraising page on Virgin Money Giving. It doesn’t take long to set up your fundraising page and it really helps to bring to life why you’re running, what your fundraising target is and what difference sponsorship would make to your charity.

You normally find out if you have a place in the Virgin Money London Marathon in October, which means you only have about seven months to raise the money you need, which averages out about £200 to £400 per month for a charity place.”

Host an event

“So what are my best fundraising ideas? Well, the best ones are usually the unusual ones. It's all very well putting on a tutu for a day at work and raising a few pounds that way, but I think you need to think bigger and bolder to get peoples’ attention and encourage them to donate.

Last year, my friends and I organised a charity ball, which raised almost all of the sponsorship money we needed for our charity places. We booked a venue, arranged entertainment and ensured there was enough going on so people wanted to buy tickets. If a big event like this is something you’d like to do to boost your fundraising efforts, then be sure to involve your friends and family as this really helps to take some of the burden off you – after all, you do have a marathon to train for too!

And if a big event seems too daunting, then why not organise a smaller charity event at your local pub? You’ll be surprised at how generous people are and every penny makes a difference!

Whatever size event you choose to organise, then think about selling raffle tickets to win prizes too. People love to be in with a chance of winning something, and so why not contact some local companies to see if they’d be willing to donate prizes (for free!) to your good cause.”

Mix it up

“Other, simpler, fundraising ideas which I’ve had great success with include:

Whatever you plan to do to raise money to achieve your fundraising target, always remember to stay positive and have fun – it’s all part of the amazing journey you’re on when running something like the Virgin Money London Marathon. Good luck to you!”

If you’re looking for further inspiration from fundraisers, check out Your top ten fundraising tips.

Have you gone the extra mile to inspire more people to donate? We’d love to hear your story and top fundraising tips on Facebook and Twitter.

Image by Prince Wor photography

Related articles

How to set up your Virgin Money Giving page

Five easy steps to creating your fundraising page

3 mins read

12 Ideas for Christmas fundraising

Festive-inspired tips to keep the donations coming in

5 mins read

How to host a fundraising event

Our experts’ top ten things to consider

3 mins read

Back to Top

Our website uses cookies. They help us understand how customers use our website so we can give you the best experience possible and also keep our online adverts relevant. By continuing to browse this site or choosing to close this message, you give consent for cookies to be used. Read more about our cookies.

Our site needs cookies
We need cookies to help you sign in, create a fundraising page and donate. If you want to fundraise or donate on our site, you will need to turn on cookies How to turn on cookies.