How to host a fundraising event
Our experts’ top ten things to consider
Our Virgin Money Lounge teams work alongside local charities to host hundreds of fundraising events throughout the year. We asked them for their top ten tips for hosting a successful fundraising event – here’s what they said.
1. Start with an aim for the event
Work out what you want to achieve (to increase awareness of your charity or your fundraising activity? Or simply to increase engagement with your supporters by putting on a good event and giving them the chance to meet each other?). Then confirm a date, and work backwards from there. Make sure you give yourself enough time to pull in your desired number of attendees and work through what you need for it.
2. Pick a suitable venue
Make sure there’s the right amount of space to fit the event. There’s nothing worse than a jam-packed room, or a huge room looking half empty.
3. Get support from local businesses and performers
Often, local businesses and musicians will offer services, event space, food or drink at a much reduced cost (or sometimes even free of charge) for charitable events.
4. Host a raffle
They are a great way to boost your fundraising. Get in touch with local businesses to help secure some great prizes for the event.
5. Have a speaker
Ask your charity if they can send an ambassador to attend your event. This could either be a celebrity patron, an individual or a family member who has benefited directly from the great work done by the charity or someone from the charity itself who can explain the difference the donations will make. Ask them if they can say a few words at your event to really bring the cause to life and encourage people to dig deep.
6. Engage with social media
The sooner the better – there’s no harm in advertising your event early. Just keep the momentum going right up to, during, and after the event.
7. Run an auction
You can even start bidding wars prior to the event, using your social media reach!
Run a quick and easy game to involve the whole audience. This could be a simple game of heads and tails, or a quick quiz to bump up the amount raised. Search online for more ideas for various fundraising games.
Have a call to action and make sure your guests don’t go away empty-handed. You could give out USB sticks with the charity appeal on for guests to take home and share with their family, friends and colleagues. If that’s too costly, just a leaflet with the charity information and your fundraising webpage will do the job.
10. Have fun!
The most important thing is to make sure it’s fun and engaging for everyone there. Make sure your fundraiser is memorable for all the right reasons!
If you’re running the 2019 Virgin Money London Marathon and fundraising through Virgin Money Giving, remember you have access to all of our Virgin Money Lounges. We have eight in total, all with unique space that we can hire out for free. They are the perfect place for your next fundraising event. Find out more about our lounges.