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How to fundraise on Instagram

Use photos to help tell your story

Young lady holding a smartphone

Instagram can be an incredibly powerful tool for raising funds. It’s a more visual app than Facebook or Twitter, so choosing impactful photos to tell your story is crucial – the best photos really do say a thousand words. Use hashtags to connect with like-minded people and to ensure your posts are easily found, and don’t forget to tag to the charity you’re raising money for – they may well help send their followers in your direction.

Share your target and your running total to give followers a sense of urgency amd to encourage them to donate now rather than put it off – and remember to thank people who donate. Make sure that your Instagram page is on public mode, and not only accessible to friends and family. You never know how many strangers will stumble across your story and feel inspired to donate.

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