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How to fundraise using social media

Social can quickly boost your charitable efforts

Happy man dancing in a hat

Social media is an incomparably brilliant place for fundraising, especially during the pandemic when people are turning to the internet for a sense of community and togetherness. It offers a way to reach not only your friends with a well-executed message, but also your friends’ friends and the wider public. Here are the basics to help you nail your social media campaign.

Make some connections

Follow the charity you’re fundraising for and take a look at their followers – these are the people who already have an interest in your cause. Trying to connect with people talking about similar issues is a good idea, but choose carefully – it looks a bit thoughtless if you’re sending similar messages to lots of people.

Get influencers to spread your message

Social media influencers might be able to help spread the word, but they are often inundated with requests so you need to give them a reason to lend their support – have they been affected by the cause you are supporting? Look for mentions of the cause on their timeline. Don’t get carried away by how many followers people have – sometimes people with smaller numbers have a specialised audience who will be particularly drawn to your campaign.

Make your posts shareable

Keeping your updates short and snappy will help your message cut through online – and you should never underestimate the power of an image or a video clip. Remember to include a call to action in your posts – how can people donate to your campaign?

Ask for help

You can often approach the charity you're raising money for to ask for social media support. Many will have active and busy accounts and they love sharing stories about their fundraisers doing amazing things. You could ask them for a retweet or to share your story about why you're fundraising for them.

Don’t overdo it!

If you post too often your friends and potential supporters might lose interest and not pay attention to everything you say. Usually a couple of posts a day on each channel will be more than enough.

See how marathon runner John Friend raised over £35,000 on social media

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