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Gear up for the Virgin Money London Marathon 2020: the tech race

This 40th running of the Virgin Money London Marathon is going to be a little different.

This 40th running of the Virgin Money London Marathon is going to be a little different.

Rather than thousands pounding the famous course on October 4th, the global Covid-19 pandemic has forced a rethink. While the elite races will still take place in London, albeit on a spectator-free course, everyone else is invited to embrace technology and run their own virtual marathon.

Participants will have 23 hours 59 minutes and 59 seconds (from 00:00 to 23:59:59 BST on 4th October) to run, jog or walk 26.2 miles. Organisers have dubbed the event “the most inclusive London Marathon ever”, but it could also be the most cutting edge – with a new generation of apps, sites and wearables bringing runners together even as they stay apart. Here’s how the digital world can help you, and the charity you are running for, at every step.

Spread the word

Virgin Money Giving’s fundraising pages have taken a leap forward in time for the marathon. It is still really easy to set yourself up, but you can now also stream video directly from your page, making it easier to spread the word and keep those donations coming in. So from recording a video explaining why you decided to run and hosting a virtual fundraising quiz night in the build-up to live-streaming your entire race live on October 4th, it’s all available on your page.

Running track

Running apps have revolutionised jogging for many people, particularly Strava which has added an air of competition to those training sessions by allowing you to compare times with others. Strava data can also now be plugged straight into your Virgin Money Giving page, allowing you to share your progress with your supporters, who can see just how many miles you are putting in for your good cause.

Get the official app

The Virgin Money London Marathon 40th Race app will not only enable you and your supporters to track every step of those 26.2 miles, it will also allow you to earn some very special rewards: official runners who complete the challenge will get a coveted Virgin Money London Marathon medal and New Balance finisher T-shirt. There’s also an exclusive ‘donate’ button for runners fundraising on Virgin Money Giving. This means that those tracking your progress on the app can give your fundraising a little boost as you go – which will in turn give you that extra push to the finish line.

Don’t forget to celebrate

If you were taking part in the normal Virgin Money London Marathon you’d have a massive celebration at the end. Just because the world’s gone topsy-turvy doesn’t mean that you have to miss out this year – so why not invite everyone to a video get-together on your Virgin Money Giving Page? You can stream a video of your wild celebrations/red faced recovery and celebrate the fact that even a global pandemic didn’t stop you from making a world of difference.

Find out more details about The 2020 Virgin Money London Marathon.

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