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Writing a press release

Another great way to spread the word about your fundraising is to send a press release to your local paper. It can help you raise awareness and more sponsorship. Keep your press release fairly concise, about 200 words is plenty. Here are a few tips on what to write about.

1. What you’re doing
Start your press release with a few details about your event, when it’s happening and which charity you’ve chosen to fundraise for. Include some details about the training or preparation you’re doing too.

2. Why you’re doing it
Give your reasons why the charity is important to you – maybe talk about your connection with the charity or why you think the work they do is important.

3. How much you’re hoping to raise
Make sure you include details about your fundraising target, how much sponsorship you’ve achieved so far and how people can sponsor you via your Virgin Money Giving fundraising page.

4. Other stuff to include
It’s a good idea to include a quote that the paper could use in their article, and send a photo of you training for your event.

5. Sending it out
Send a copy by email or post to the editor of the paper, and send another copy to one of the news reporters. If you’re feeling confident, you could even ask about writing a regular column to update people about your fundraising.


Header - Last updated  
10 October 2010