We have made the decision to close Virgin Money Giving (VMG) later this year. A subsidiary of Virgin Money, VMG was created 12 years ago when Virgin Money began its sponsorship of the London Marathon. This year the sponsorship comes to an end. As a result VMG will stop operating on 30 November 2021 following the race in October.
VMG was launched with the ambition to provide charities and fundraisers with a not-for-profit alternative to other fund-raising websites. We’re incredibly proud to have delivered on this ambition, helping over 20,000 charities and more than a million fundraisers raise in excess of £900 million.
There are no immediate changes and our website will remain open until 30 November 2021 when we will stop accepting donations. You should consider the steps you will need to take to register on another online fundraising platform in the future. There are many other online platforms available so to help you get started we have included a link to an article summarising some of the options. Platform fees, site functionality and costs vary so please give yourself time to find one that suits you.
If you have recently registered you can continue to collect donations up until 30 November 2021. We will refund the registration fee to any charities who have signed up to VMG since 1 January 2021. We're aiming to complete all refunds by 30 November 2021.
We will still collect and send Gift Aid up until our final closure date of 18 February 2022. Gift Aid reclaim can be made up to one year after a donation has been made and therefore you may have Gift Aid outstanding which you will be able to claim directly after our closure.
Yes you can as our website will remain open until 30 November 2021 and after this date we will stop accepting donations. From 1 December until 18 February 2022, we will keep claiming Gift Aid on all relevant donations and pay it out in the usual way. All services – including access to VMG reporting – will end on 18 February 2022.
We will be contacting all regular donors who currently use VMG to advise them that no further payments will be taken after 30 November 2021. We will encourage them to make their donation by an alternative method.
There are many other online fundraising platforms and to help you get started we have included a link to an article summarising some of the options available. Platform fees, site functionality and costs vary so please give yourself time to find one that suits you.
You will be able to download your reports until our closure date, which we expect will be 18 February 2022. We recommend that you download and save these reports so you can access the data after VMG has closed. Reports are available on regular donors, donations we’ve paid to you and your fundraisers. You can access these by logging into VMG and using the online portal.
You can use VMG for events and fundraising up until 30 November 2021.
If your fundraising is expected to continue after this date then we would advise you contact your fundraisers and propose they use an alternative platform. You can find your fundraisers’ details in your Charity account and clicking on ‘New Reporting BETA’ from the navigation menu. Here you can run a ‘Fundraising pages’ report, selecting the time period to search.
This will produce a spreadsheet with all pages created and you can find your fundraisers’ names in column AU. Continue scrolling to see the postal address and email address in column.
You can also close an event by logging into your VMG account. This will stop any new fundraising pages being created. Please visit the VMG website for further information on managing your events.
There are no immediate changes and our website will remain open until 30 November 2021. Unfortunately if your fundraising runs on after this date or the event will take place later than 30 November, you will need to find another fundraising platform. There are many other online platforms so to help you get started we have included a link to an article summarising some of the options available.
Yes, all money that has been raised is held in a trust account and is paid to charities weekly.
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VMG will be available to you for donations up until midnight on 30 November 2021. After this date we can no longer accept donations.
You can continue to use VMG as normal up until the final donation date of 30 November 2021. So if you are fundraising for the Virgin Money London Marathon, please continue to use VMG for your donations. After this date you will need to use an alternative platform for any fundraising.
There are many other online platforms so to help you get started we have included a link to an article summarising some of the options. Platform fees, site functionality and costs vary across the many other online platforms available so please give yourself time to find one that suits you. If you’re unsure you can talk to your charity.
Following the announcement that VMG will no longer accept donations after 30 November, we have made the decision to not allow any new regular donations to be set-up. We recommend that you talk to your charity to see how they’d prefer to receive your regular donation.
Yes it has as we send the money to charities each week and will continue to do so until our closing date.
There are no immediate changes. Our website will remain open until midnight on 30 November 2021 and no further payments will be taken after this date.