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Advertising grants and support

Your charity could be eligible for free online advertising. Read on to find out more about schemes from Google, YouTube and eBay which could help raise public awareness of your charity.



Google Grants logo

Google Grants

Google Grants awards free AdWords advertising to charities, so they can benefit from the power of online advertising.

How does AdWords work?
AdWords are text-only adverts, also known as sponsored links. Each one has a bold headline, then a few lines of text and a web address. Whenever someone uses Google to search the internet, they see a list of AdWords next to their search results which relate to the topic they’re looking up.

For example if you work for an animal charity and someone searches Google for 'animal rescue', your AdWords advert could appear on the screen, and if they clicked on your ad they would be taken straight to your charity’s website.

What’s so good about Adwords?
These types of adverts are great because they’re shown to people who are already interested in the issues your charity deals with.

It’s a simple but highly effective way of reaching your target audience - as Google say, 'instead of looking for an audience, you’ve got an audience looking for you'.

You’ll also get an AdWords account which you can use to update your ads, and see which ads are working best or how many people have clicked on them.

How can I apply?
Find out more about Google Grants and how to apply at google.co.uk/grants



You Tube logo

YouTube non-profit programme

Setting up a YouTube channel is the practical, free way to host videos about your charity and the work you do. But what you might not know is that as a registered charity you can join YouTube’s non-profit programme and receive even more perks:

  • More opportunities to brand and customise your charity’s YouTube channel.
  • Your charity will be listed in YouTube’s non-profit video and channel pages – giving you extra exposure to people who are interested in helping good causes.
  • Increased uploading capacity, so you can do more with your channel.

Find out more and see what other charities have achieved with YouTube at youtube.com/nonprofits



eBay logo

‘eBay for Charity’

eBay for Charity is a great way to raise funds and boost your charity’s profile. Here’s how:

  • It’s an easy way for sellers on ebay.co.uk to donate to your charity, anything from 10% up to 100% of the money they receive.
  • If your charity has goods to sell, you can open up your own online charity shop and sell them through eBay.
  • You can even raise funds by holding your own special eBay auction.

With over 20 million eBay users in the UK alone and 250 million worldwide, it’s easy to see why 2,500 charities have already signed up.*

How do I register my charity?
To join eBay for Charity, simply register your charity’s details with missionfish.org.uk

MissionFish is a registered charity that helps other charities raise funds online.

*Source: ebay.co.uk/ebayforcharity



Where can I find out more?

To find out more about other grants and available funding, plus advice on setting up a new campaign, ‘best practice’, and fundraising in the current economic climate, visit institute-of-fundraising.org.uk



Do you know of any grant schemes?

If you know of any other grant schemes for charities or have one of your own, we’d love to hear from you. Just send us the details and we’ll post them on Virgin Money Giving to share with other charities. Click here to get in touch